What you'll learn
Influencer Marketing
Personal Branding
Social Media Marketing
How to Become Famous
Requirements
None
Description
Becoming famous does not require luck or patience. It's science. Learn the secrets of fame from marketing superstar Dekker Fraser. He has over 1/2 million enrollments. His brands were reviewed by top influencers including the #1 YouTuber PewDiePie. His colleagues include a YouTuber who suddenly hit 8,000,000 subscribers. Dekker is regularly solicited for brand partnership deals, partnerships, and more.Dekker was a former global brand manager for Sony PlayStation, author of numerous marketing books, college marketing instructor, and VP of marketing for a Google accelerator startup. He has an MBA from the #1-ranked business school for marketing, Philip Kotler's Kellogg School of Management. Fame requires that you focus on a few key activities that will generate the widest reach. It also requires content that is designed to make people remember you for the long-term. The following course presents evidence-based advice on how you too can become famous!Learn how to become a famous influencer through YouTube, books, Instagram, TikTok, and more in this groundbreaking course on the science of fame!Learn from a former Fortune 500 brand manager & influencer with over 1/2 million enrollments. Dekker Fraser is regularly solicited for brand sponsorships and had brands he managed reviewed by top influencers including PewDiePie. Learn...Why the Mona Lisa became famous (hint: it's not because it's a great painting)How to get a lot of followers quicklyHow Jordan Peterson reached $100,000/month in just 18 monthsThe secrets of successful social media superstarsWhat the most robust research says about getting famousBest practices with influencer marketingHow to build a famous personal brandHow to generate word-of-mouthWhy most advice on getting famous is wrong: e.g., "create lots of content" or "go viral"How viral marketing really worksYouTube marketingBuy this course today and become famous soon!Sinecerely,Dekker Fraser, MBAKey marketing topics...Influencer marketing for becoming famousInstagram influencerTiktok influencerSocial media influencerInfluencersSocial media marketingSocial media managementSocial media content creation (for maximum reach)
Overview
Section 1: Reach - #1 Most Important Factor in Becoming a Famous Influencer
Lecture 1 Reach 1 - Influencer marketing should reach for the stars!
Lecture 2 Reach 2
Lecture 3 Reach 3
Lecture 4 Reach 4
Lecture 5 Reach 5
Section 2: Collaborators - Catapult Your Fame by Piggybacking
Lecture 6 Collaborators 1 - Jordan Peterson Influencer Marketing Case Study
Lecture 7 Collaborators 2
Lecture 8 Collaborators 3
Lecture 9 Collaborators 4
Lecture 10 Collaborators 5
Section 3: Notes from Hit Makers
Lecture 11 Hit Makers 1 - Influencer Marketing Tips
Lecture 12 Hit Makers 2
Section 4: Lessons from Blockbusters
Lecture 13 Blockbusters 1
Lecture 14 Blockbusters 2
Section 5: How Brands Grow - What the Research Says
Lecture 15 Notes from Byron Sharp
Lecture 16 How Brands Grow - Part 1
Lecture 17 7 Rules for Brand Growth
Lecture 18 Marketing Laws
Section 6: Personal Branding for Fame
Lecture 19 Rule #1 of Personal Branding
Lecture 20 Assignment
Lecture 21 What LinkedIn Teaches Us about Branding
Lecture 22 More on Personal Branding
Lecture 23 Assignment
Lecture 24 Personal Branding 3
Lecture 25 Fashion Matters!
Lecture 26 Iconic Fashion for Building a Personal Brand
Lecture 27 Assignment
Lecture 28 When Branding Matters More
Lecture 29 Life Coach Case Study + Psychology & Influence
Lecture 30 Your Comprehensive Personal Branding Plan
Lecture 31 Personal Branding CASE STUDY
Lecture 32 Assignment
Lecture 33 Influencer Outreach
Lecture 34 Strong Point of View
Lecture 35 BLOCKBUSTERS!
Lecture 36 Being the Best Does Not Matter
Lecture 37 The FASTEST Way to Raise Your Brand Awareness
Lecture 38 Assignment
Lecture 39 How to Be More Likeable
Lecture 40 Shark Tank
Lecture 41 Assignment
Lecture 42 11 Ways to Build Your Personal Brand[Harvard Business Review]
Lecture 43 Professional Service Personal Branding
Lecture 44 Assignment
Lecture 45 Dan Lok
Lecture 46 Appendix
Influencers,Aspiring Influencers,Social Media Managers,Brand Managers,Entrepreneurs,Executives,YouTubers,Social Media Influencers


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