'Persuasion' is the process of communication that is intended to induce belief or action.

Persuasion is believed to be both an art and a science. Persuasion happens everywhere - it's omnipresent. This is a Basic course on Persuasion Skills and by the end of the course the participants will learn about what is persuasion and how it works. They will learn the Steps of the Persuasion Process and the role of communication in persuasion. Learners will also learn how to use AIDA in persuasive writing and the Rhetoric of Persuasion.

Citación :

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