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 Introduction to Content Marketing

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Introduction to Content Marketing Empty
MensajeTema: Introduction to Content Marketing   Introduction to Content Marketing EmptyMar Oct 15, 2019 3:13 am

Introduction to Content Marketing Bbe9af7b5b20e6b9447d4c0de0900424
Introduction to Content Marketing
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 1h 30m | 581 MB
Instructor: ColleenJones

There are tens of thousands of content marketing jobs being advertised on LinkedIn. These roles have never been in more demand. That's why adding content marketing to your skill set is such a smart career move. In this course, expert Colleen Jones introduces you to the fundamentals. Discover what content marketing is-and what it isn't. Then learn how develop a smart content marketing strategy. Find out how to correctly identify an audience, create a unique brand point-of-view, and build out your content. Finally, Colleen shares how to build a content calendar, track the performance of campaigns, and leverage cutting-edge technology to make scaling programs easier. Using these basic techniques, you can build effective content marketing programs that drive traffic, engagement, sales, and more.

Topics include:

Defining content
What is content marketing?
Goals of content marketing
Delivering content experiences
Developing a winning content marketing strategy
Creating effective content
Setting up a content calendar
Tracking content performance
Developing a content technology strategy
Scaling content marketing

Introduction to Content Marketing D613a78d3a03859ebe174487347cff16


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