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 Evil by Design 5: Creating Credibility

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missyou123
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Evil by Design 5: Creating  Credibility Empty
MensajeTema: Evil by Design 5: Creating Credibility   Evil by Design 5: Creating  Credibility EmptyMar Mar 30, 2021 4:41 am

Evil by Design 5: Creating  Credibility 92af3ceddccfde0f53e500291327a8a4
Duration: 23m 26s | MP4 | Video: AVC, 1280x720 30 fps | Audio: AAC, 48 KHz, 2 Ch | Size: 142 MB
Skill Level: Beginner | Genre: eLearning | Language: English + Subtitles

Have you ever watched a movie you'd never heard of or had any previous interest in, simply because it was the highest grossing movie of the year, or because it won a bunch of awards? These persuasive effects are based on credibility, namely social proof (many people saw the movie) and authority (critics loved it). As people are more likely to trust a source they find credible, creating credibility and trust in your design, brand, or campaign is an essential part of success. In this course, Chris Nodder shows how you can build your credibility and influence users' behavior through targeted, persuasive design efforts, as well as the use of dark patterns. He covers the different ways you can create credibility-social proof, reciprocation, authority, smart defaults-as well as how to use your newfound credibility and the ethical considerations in doing so.

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