What you'll learn
Manage Google AdWords campaigns like a ninja.
Use many of the automation optimization tools used by AdWords agencies.
Use in built Google tools to speed up optimizations of campaigns
Requirements
You will need to have a basic understand of how Google AdWords works and how to create a campaign with the correct structure.
Description
This course is updated as at November 2017
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***Just uploaded - New AdWords Interface - AdWords is in the process of rolling out their brand new interface - we just recorded a video showing you how to navigate through it!
***Just uploaded - AdWords Scripts - How to get scripts to perform a lot of the manual grunt work required when maintaining your AdWords account. A LOT more coming soon to this section!
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Do you want to take your AdWords account to the next level? If you are new to AdWords, then this course is NOT for you. This course is designed to build on a basic knowledge of AdWords.
This course will give you a rare glimpse under the hood of the advanced techniques I use to manage existing accounts in my AdWords agency.
Remarketing is where it is at!!!!
Ever wanted to learn how the pros do advanced remarketing for their clients? I will show you how I do it for my clients.
Do you have an eCommerce store? Then you need to run a specific shopping cart abandonment campaign and I will show you how to do (I fact, I show you 2 ways to do it). It is important to do as it will give you the best possible ROI.
Don't know what RLSA is? Then you NEED to know this and START IMPLEMENTING IT!
This course will also go through the following
- How you can use in built automation tools to speed up your account management.
- How to use labels and filters for quicker management.
- How to use Google Tag Manager to look after your tracking codes so you can be sure they have been implemented correctly.
- How to make a campaign specifically for mobile! And how to track mobile conversions! Highly relevant in this day and age.
- A timetable of optimizations that should take place each month - i.e. what needs to happen weekly, fortnightly, and monthly!
Each section of the course contains
- A course tutorial on the topic
- A live walk through of what was just taught.
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This course will be continually updated so you can be sure you will kept up to date with all the constant changes that Google make.
Click Enrol Now to access the course instantly.
And of course, if you are not satisfied with this course, you will receive a full refund for up to 30 days after your purchase.
Overview
Section 1: Start Here
Lecture 1 Introduction
Lecture 2 By The End Of This Course....
Section 2: Setting Up Google Tag Manager To Look After All The Tracking Codes
Lecture 3 How To Create A Google Tag Manager Account
Lecture 4 How To Add Google Analytics Code To Your Website Using Google Tag Manager
Lecture 5 How To Add Conversion Tracking Code To Your Website Using Google Tag Manager
Lecture 6 How To Add Google Remarketing Code To Your Website Using Google Tag Manager
Section 3: Budgeting
Lecture 7 Budgeting in AdWords
Section 4: Advanced Remarketing
Lecture 8 Basics Of Advanced Remarketing & How To Take Your Campaigns To The Next Level
Lecture 9 The Most Common Remarketing Mistake & How To Avoid Doing It In Your Account
Lecture 10 How to remarket to people who have abandoned your shopping cart
Lecture 11 Alternative method to do shopping cart abandonment campaign
Lecture 12 Time delayed remarketing
Lecture 13 What Is RLSA (Remarketing Lists for Search Ads) & Why Use It In Your Account?
Lecture 14 How To Implement RLSA into Your Account?
Section 5: Using Labels For Easier Management In Your Account
Lecture 15 What are labels and how to use them
Lecture 16 How to create a label
Lecture 17 How to use labels in search campaigns
Section 6: Using Filters for Easier Management
Lecture 18 What are filters and why should you use them?
Lecture 19 Common Filter #1: Which keywords are on the right hand side
Lecture 20 Common Filter #2: Finding disapproved ads
Lecture 21 Common Filter #3: Finding ads which have no conversions
Section 7: Using Automation in AdWords!
Lecture 22 What is Automation in AdWords and How to Use it?
Lecture 23 Initial Walkthrough of Rules
Lecture 24 Example 1: Creating a rule to increase bids for keywords below first page bid
Lecture 25 Example 2: Creating a rule to automatically pause low performing keywords
Lecture 26 Example 3: Creating a rule to automatically increase bids for good keywords
Lecture 27 How to delete an existing rule
Section 8: How To Create A Mobile Specific Campaign
Lecture 28 Elements To Change To Make A Mobile Specific Campaign
Lecture 29 How To Find Out What Your Website Looks Like On A Mobile Device?
Lecture 30 Part 2: Tracking 3 Different Kinds of Conversions for Mobile Campaigns
Section 9: Ongoing Management - What To Do On A Weekly, Monthly & Quarterly Basis
Lecture 31 Ongoing Management Overview -What To Do On A Weekly, Monthly & Quarterly Basis
Lecture 32 Display Campaign Placements
Section 10: YouTube: Advertising On The World 2nd Largest Search Engine
Lecture 33 YouTube Basics: Different Types of Ways to Advertise on YouTube
Section 11: AdWords Hacks
Lecture 34 How To Create A Custom Column In The AdWords Interface
Section 12: UPDATE: Latest Features Rolled Out In AdWords
Lecture 35 Gmails Ads: What Are They & How Is The New Feature Different
Lecture 36 Gmail Ads: Live Walkthrough How To Create A Gmail Ad
Lecture 37 How To Find What URLs Your Banners Were Placed On In Display Campaigns
Section 13: AdWords Scripts - Let Scripts Do A Lot Of The Grunt Work
Lecture 38 Introduction into AdWords Scripts: What Are They And Why Should You Use Them?
Lecture 39 AdWords Scripts: Where Can You Find FREE Scripts To Use & How To Implement Them
Lecture 40 Step By Step Walk Through - How To Implement A Script In Your Account
Lecture 41 Step By Step Walk Through - Implementing A Script To Check For 404 Pages
Lecture 42 Final Result From Script - What Does It Look Like
Section 14: New Content
Lecture 43 A Brief Look At The New AdWords Interface
Someone who has a basic understand of Google AdWords and wants to improve on their skills. ,This course is ideal for someone who wants to take their AdWords skills to the next level. ,Someone should not take this course if they don't want to actively manage AdWords campaigns and improve the profitability of their account


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