What you'll learn
Master the fundamentals of Google Ad Manager and fully manage your ad inventory on your own.
Setup and structure your ad inventory efficiently.
Leverage protection and reporting in Google Ad Manager.
Maximize ad revenue using our ad optimization techniques & strategies.
Requirements
Beginner. No experience necessary. You'll learn everything you need to know in the course.
Description
Getting lost in the labyrinth of Google Ad Manager and don't know where to turn? We've got your back! GAM has been our specialty for over 10 years and we run you through the proper ways to set up & optimize your ad revenue. What you will learn?Master the fundamentals of Google Ad Manager and fully manage your ad inventory on your own.Setup and structure your ad inventory efficiently.Leverage protection and reporting in Google Ad Manager.Maximize ad revenue using our ad optimization techniques & strategies. 100% OnlineEnjoy the flexibility to learn at your own pace with our digital course learning model.Ad Ops CommunityGet exclusive access to our Ad Ops Community and get support from professionals as well as your peers.GAM CertificateEarn a GAM Certificate upon completion of the final exam and showcase it on your Resume! Frequently Asked Questions (FAQs) 1. How is this course different from other providers?This course is created by experts in the Ad Monetization industry. We aim to deliver to our students not just concepts, rather, practical knowledge and real-life experience. We know what works and what doesn't, and we want you to succeed in your ad monetization career!2. I'm interested. How do I start?Enter your payment information and create an account. You'll gain access to the entire course after you sign up!3. If I have questions regarding the course's content, who can I talk to?Once enrolled, students can submit questions from the portal and get answers from our dedicated instructors.4. Do you issue a certificate once I'm done with the course?You will be able to generate the certificate issued to you once you pass the test.5. How many times can I take the certification test if I failed in my previous attempt?You have unlimited attempts to pass the test and get certified.
Overview
Section 1: Course Content
Lecture 1 Introduction
Lecture 2 How to acquire a GAM account
Lecture 3 Lecture 2.1: How to create a Google Ad Manager Account
Lecture 4 How to plan your inventory structure
Lecture 5 Ad Optimization starts in the ad units settings
Lecture 6 How to run a flexible ad sized ad unit to maximize earnings
Lecture 7 How to do size mapping in Google Ad Manager
Lecture 8 Creating Google Ad Manager placements for easier targeting & reporting
Lecture 9 Using Key-Value Pairs to simplify your ad setup (Page Level)
Lecture 10 Using Key-Value Pairs to simplify your ad setup (Ad Unit Level)
Lecture 11 Ways to set up Line Items for Responsive Ads
Lecture 12 Which Line Item type should you run?
Lecture 13 Ad Optimization controls inside the Line Item
Lecture 14 2 ways to run AdSense on Dynamic Allocation
Lecture 15 2 ways to run Ad Exchange On Dynamic Allocation
Lecture 16 How to test an Ad Creative In Google Ad Manager
Lecture 17 How Google Ad Manager Decides Which Line Item To Serve
Lecture 18 How To Use Google Ad Manager For Ads.txt Verification
Lecture 19 How To Create Roles & Provide User Access
Lecture 20 Setting Up Protections For Your Ad Inventory
Lecture 21 Troubleshooting Ad Delivery With Google Ad Manager & PubGuru Ad Inspector
Lecture 22 Important Reporting Metrics In Ad Optimization
Lecture 23 Mapped vs. Linked Google Ad Manager Account
Lecture 24 How To Minimize Unfilled Ad Impressions
Lecture 25 Google Ad Exchange Native Programmatic Fluid vs. Standard Size
Lecture 26 Running Non-Standard Ads Using Google Ad Manager
Lecture 27 Display Google Ad Manager Ad Unit As Sticky Or Anchor
Lecture 28 Generating Tags For AMP (Accelerated Mobile Pages)
Lecture 29 Google Ad Manager Implementation For Video
Lecture 30 GAM Implementation for Mobile Apps
Lecture 31 WordPress Tutorial - Deploying Ad Tags
Lecture 32 How to A/B test site layouts with AdSense
Lecture 33 Size Mapping with Ad Manager
Getting lost in the labyrinth of Google Ad Manager and don't know where to turn? We've got your back! GAM has been our specialty for over 10 years and we run you through the proper ways to setup & optimize your ad revenue


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