What you'll learn
DV360 - Step by Step Guide
Display & Video 360
Programmatic Advertising
DoubleClick Bid Manager
DBM
How to traffic, optimize, target and report on campaigns in DV360
Requirements
No
Description
This course is designed to make you self sufficient to run campaigns on DV360 and also shows step-by-step campaign creation in DV360. The course contains the below lessons with live DV360 UI training: 1. Difference Between Google Ads and DV360 (Learn about why people switch from Google Ads to DV360)2. DV360 Platform Walk-through (Get familiar with the different sections of the platform)3. Create your first Advertiser (Understand the hierarchy of a campaign elements in DV360 and learn to create an Advertisiser)4. Create your first Campaign (Create your first campaign)5. Create your first Insertion Order (Learn different options available while creating an Insertion order)6. Upload Creatives (Learn about different types of creatives and how to uplaod)7. Create Tracking pixels or Floodlight setup (Generate and download tracking pixels)8. Create your first Line Item9. How to report in DV36010: Types of YouTube campaigns on DV36011. How to Run YouTube campaigns12. Types of Deals in DV36013. Overview of Marketplace in DV360DV360 is one of the biggest DSPs with access to almost all major Ad Exchanges, Ad Networks and SSPs. You can access almost any inventory available online along with Gmail and YouTube inventory which is not available in any of the DSPs. DV360 was know as DBM or Doubleclick BID manager before and is part of the Google Marketing Suite.If you want to start your journey in Programmatic Advertising, DV360 is the perfect platform and can you land a job as a Programmatic trader or a Performance marketing specialist
Overview
Section 1: DV360 Complete Tutorial
Lecture 1 Lesson 1 - DV360 Tutorial: Google Ads VS DV360
Lecture 2 Lesson 2 - DV360 Tutorial: Platform walkthrough
Lecture 3 Lesson 3 - DV360 Tutorial: Create an Advertiser
Lecture 4 Lesson 4 - DV360 Tutorial: Create a campaign
Lecture 5 Lesson 5 - DV360 Tutorial: Create an Insertion Order
Lecture 6 Lesson 6 - DV360 Tutorial: Setup Floodlight Pixels
Lecture 7 Lesson 7 - DV360 Tutorial: Upload Creatives
Lecture 8 Lesson 8 - DV360 Tutorial: Create Line Items and start your first campaign
Lecture 9 Lesson 9 - DV360 Tutorial: Reporting - Create, Share and Schedule
Lecture 10 Lesson 10 - DV360 Tutorial: Types of YouTube Ads
Lecture 11 Lesson 11 - DV360 : Create TrueView Line Items
Lecture 12 Lesson 12 : Types of Deals in DV360
Lecture 13 Lesson 13: Overview of Marketplace in DV360
Lecture 14 Lesson 14: Setup and Configure Deals
Lecture 15 Lesson 15: Upload 3rd Party tags as Creatives
Lecture 16 Lesson 16: Native Ads and Rich Media Ads
Students who want to learn DV360 or Display and Video 360,Digital Marketers who want to get into Programatic Advertising,Professionals who want to confidently create their first campaign on a DSP


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