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What you'll learn
Develop a clear, solid strategy for UX that applies to any kind of product or project
Use a simple method to determine which features and functions are truly important (and possible)
Understand who your stakeholders really are and what you need to know from each of them
Get all players in a project to agree on what constitutes value - both for users and for the business
Separate what people say they need from what they actually need
Uncover the things users don't know they need (but really do)
Connect user needs with product strategy and requirements
Determine and control the scope of any project
Set the proper expectations for everyone involved and ensure there are no big, expensive surprises later
Requirements
No experience required. If you're new to UX you'll get everything you need. And if you're a seasoned pro, you'll find some easier, simpler ways of doing what you do.
Description
Building a site, app or system that's useful, usable and valuable is not easy. Why? Because you have to consider any number of user motivations, expectations, environments and possible actions. You have to figure out how to research, test and analyze to figure out what they want, what they need and what they'll be willing to use.
And it's likely you'll have to do it with half the time and budget you really need.
UX Strategy Fundamentals walks you through the process of doing just that, step-by-step. You'll learn how to make good UX decisions at every step of the design and development process, and you'll see how those choices impact product quality and scope.
Whether you're a designer, developer, UXer or are completely new to ALL of this, you'll leave this course with a practical understanding of what makes great products great. And you'll also understand the mechanics of making those products run smoothly, efficiently and with less stress. Taken from Joe Natoli's popular UX & Web Design Master Course taken by more than 7,000 students, this laser-focused course uses lectures and hands-on exercises, to teach you
The Three Crucial Questions you must ask of every client, every project, every timeSimple methods for determining who your users really areHow to figure out which features and functions are truly important (and realistic)Simple methods and tools for business stakeholder research How to identify business goals - and get everyone to agree on themHow to identify true user needs - getting beyond what people say they need to what they actually needHow to connect user needs with product strategyHow to generate meaningful product requirementsHow to determine and control the scope of any projectHow to set the proper expectations for everyone involved and ensure there are no big, expensive surprises later
These are the same principles and methods I've used with the largest companies in the world for nearly three decades. I walk you through everything step-by-step and I only focus on what works. You'll find clear, straightforward advice, simple tools and real-world examples.
UX Strategy Fundamentals will prove to you that strategy work isn't just for experts, and it does not have to be complicated.
Overview
Section 1: Overview & Guidebook
Lecture 1 Introduction
Section 2: Determining Strategic Value
Lecture 2 First: Why Are We DOING This?
Lecture 3 Three Crucial Questions You MUST Ask
Lecture 4 What's Actually Worth Doing?
Lecture 5 What Are We Designing and Building?
Lecture 6 What UX VALUE Does it Provide?
Lecture 7 Exercise: Who Are Your Users?
Lecture 8 Exercise: Determining Strategic Value
Section 3: Determining User Needs and Business Goals
Lecture 9 UX Isn't Just About Users: The UX Value Loop
Lecture 10 Business Research: Clients (and Stakeholders) are People Too!
Lecture 11 Identifying Business Goals
Lecture 12 Exercise: What Are YOUR Business Goals?
Lecture 13 User Research: Putting People First
Lecture 14 Identifying User Needs
Lecture 15 Decision Paths: Connecting User Needs with UX Strategy
Lecture 16 Exercise: Create a Decision Path
Section 4: Determining and Controlling Project Scope
Lecture 17 UX-Focused Requirements: An Introduction
Lecture 18 Generating Meaningful Requirements
Lecture 19 The Three Kinds of UX Requirements
Lecture 20 Documenting Requirements (Without Writing a Novel)
Lecture 21 Defining and Controlling the Scope of Work
Lecture 22 Controlling the Dreaded "Scope Creep"
Lecture 23 Exercise: Smart Project Scoping
Section 5: Planning for User Testing
Lecture 24 Why Plan for User Testing NOW?
Lecture 25 Creating a Test Plan: Who Are We Testing For?
Lecture 26 Prioritizing Browser and Device Support
Lecture 27 Decide What to Test: Functionality
Lecture 28 Decide What to Test: Usability
Lecture 29 Decide What to Test: Errors and Exceptions
Lecture 30 Decide What to Test: Compatibility
Lecture 31 Decide What to Test: Performance
Lecture 32 Decide What to Test: Security
Section 6: Wrap Up: UX Strategy Takeaways
Lecture 33 Things to Remember
New or experienced UXers, designers, developers, product managers and product owners


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