What you'll learn
Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
Access Google Ads tools for forecasting performance
Budget Optimisation techniques using regression formula
Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
Improving Geotargeting for Local Businesses With A Double Campaign Structure
How To Setup, Run, Pivot & Interpret the Paid & Organic Report
Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
Identify Opportunities Between Organic & Paid Listings
Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
How to find the key pitfalls in any Google Ads account
How to Audit a new or existing Google Ads account and find issues to improve upon quickly
Utilise Dynamic Ad Customisers for more personalised ads
Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
Understand attribution models and why the default last click is not always ideal
Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
Develop a multi-funnel remarketing strategy for GDN and search campaign
Requirements
Able to setup your own Google Ads account
Be confident navigating Google Ads accounts
Basic exposure to excel filtering & pivot tables
Description
** Last Update - September 2022 ** the course has undergone a full update.A top rated Google Ads course dedicated to teaching advanced strategies & practice! 16 Modules, 70+ videos and over 6 hours worth of advanced Google Ads training. From the theory all the way through to hands on practice, take your Google Ads skills to the next level.5,400 students have now taken the course!Course Overview:The course is designed for Google Ads practitioners that already have some knowledge in setting up and running Google Ads accounts. The course explores advanced techniques and ideas that I have picked up and developed over 13 years running Google Ads campaigns for small to large clients. I explain the concept behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. I've also now included access to a propriety Google Ads analysis tool that I've built which using ML and regression modelling to help you analyze, predict & forecast performance in your Google Ads accountAdded Bonus: All students also receive a 30% discount on all products our digital marketing marketplace 'byMarketers'What Students Are saying:Nitesh (August, 2022) wrote:"Great course, excellent content, amazing learning!!"Andrei Stoiakin (April, 2022) wrote:"Plenty of useful details. The course I've been looking up for a long time."Nirav Gokani (Jan, 2022) wrote:"Got to learn so many new things. I would definitely try some of the new tricks which could be helpful in driving traffic and conversions."Dayne Frew (July, 2021) wrote:"Learnt a heap of new skills for running Ads. Great course, highly recommend."Jordan Meyers (July, 2021) wrote:"Thank you so much for the course. The course is straightforward and to the point. There's not a lot of fluff. Everything is practical as far as advice. It isn't for novices, which I like. It is really hard to find any SEM courses that doesn't cater to an introductory level. I usually have to look at Udemy for this because LinkedIn Learning is usually very beginner level. Even then, I find that a lot of courses just cover the basics with a few intermediary modules. This course gives users suggestions they might not have thought of or noticed. Appreciate the insights."Maryanne Evans (October, 2020) wrote:"Yes. It's advertised correctly and absolutely perfect! Love it so far. Certainly will buy more courses from Mark Meyerson."Nick McHugh (October, 2020) wrote:"Great course, well paced with good resources to back up the lecture content."Tyler Howard (September, 2020) wrote:"Very good content and instructor, the advanced knowledge in here definitely surpasses the trying offered in Google Skillshop. Excited to put the scripts into practice on some of my ad accounts"Josh (September 2020) wrote: "Great course! Gets into specific examples and responds to questions promptly"Ashleigh Effinger (August, 2020) wrote:"Mark and his course are "the truth" no fluff! 98% of the competition is definitely NOT employing more than 2 or 3 of these advanced strategies let alone ALL of them! This course has far EXCEEDED my expectations! I have been looking EVERYWHERE for REAL advanced Google Ads strategies that are current and I found a very short detailed eBook with a few very solid strategies. I was so impressed that I reached out to Mark personally via email and that lead me here to his course packed with even more advanced strategies! Take this course it is worth it's weight in gold!"Laura Manenti (August 2020) wrote:"Really useful, clear and something handy to easily put in practice. I liked also that you were showing in practice how to apply the concepts explained."Malvika Jain (29th March, 2020) wrote:"Excellent course. I was using Adwords in-depth 2013-15 and now wanted to get back to it. Seemed a herculean task but the pace and depth of this course was perfect at 2x speed. Looking fwd to trying many of the things mentioned here, and trying other courses by this instructor. The GA part was great."Erdjan Remziev (29th Jan, 2020) wrote:"He absolutely amazed me by the knowledge he has. I expected that course to be " The usual HOW TO " But its actually exceed my expectations by showing us really superior statistics A/B testings, labeling & etc... You will explore a lot of advanced secrets even if you've been handling ads for a long time, like me. Thank that's really advanced course."More About the Course:The course covers specialised Ad reports like the organic & paid interaction report, remarketing strategy, machine learning functionality, competitor research, Google Analytics and so much more. Another module contains a free Google Sheets template which automates budget tracking for multiple accounts. Simply connect to Google Analytics and track multiple budgets, never log in again to multiple Ad accounts. It is also gives results as to spend per day to meet monthly planned budgets.I've also included a 30 minute Google Ads Audit, which takes you through step-by-step inside Google Ads from an account level to an AdGroup level all kinds of key issues that often I have found occurring inside accounts. I have completed 100's of Audits, I use this experience to show you common pitfalls and things you should be looking for. The course is module based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice. All the techniques taught can be applied to almost any AdWords account, they have been chosen for their practicality and usefulness. I will also be adding more modules into the course with time as I record them. I hope you enjoy the courses!
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Testing Ad Concepts
Lecture 2 Introduction to Ad Concepts
Lecture 3 Example Ad Concepts
Lecture 4 Label Setup
Lecture 5 Label Setup - Updates
Lecture 6 Reporting on Ad Concepts
Section 3: Budget Optimize Tool: Regression modelling to Optimize CPA & ROI
Lecture 7 Budget Optimizer: Introduction & Overview
Lecture 8 Import Google Ads data
Lecture 9 Campaign Analysis
Lecture 10 4 Ways to use Budget Optimize
Lecture 11 Other factors
Section 4: Google Ads Paid & Organic Interaction Report
Lecture 12 Understanding the usefulness of this report
Lecture 13 Linking Google Ads with Search Console
Lecture 14 Excel Report Setup & Pivot
Lecture 15 Identifying Google Ads & SEO Search Term Opportunities
Lecture 16 CTR Interaction between SEO & SEM
Section 5: GeoLocal Campaigns - Double Campaign Structure
Lecture 17 The theory behind the double campaign
Lecture 18 A practical example inside Google Ads
Lecture 19 Geolocal campaign updates.
Section 6: Google Ads Campaign Experiments
Lecture 20 Introduction to Google Ads Experiments
Lecture 21 Example experiment Ideas for use
Lecture 22 Draft & Experiment Setup
Lecture 23 Report analysis & explanation of symbols
Lecture 24 Ad Variations
Section 7: Automate Budgeting for Multiple Ad Accounts
Lecture 25 Introduction to the Google Spreedsheet template
Lecture 26 Data Inputs
Lecture 27 Reading the sheet output
Section 8: Google Ads Audit
Lecture 28 Audit Overview
Lecture 29 Auditing the Account Structure
Lecture 30 Campaign Settings
Lecture 31 Auditing on the AdGroup Level
Lecture 32 Auditing the AdGroup - updates
Lecture 33 Other Things to look for in an Audit
Section 9: Remarketing Strategy & Implementation
Lecture 34 Why Remarketing Works
Lecture 35 GDN Remarketing
Lecture 36 Remarketing Lists for Search Ads (RLSA) & IF Statements
Lecture 37 Customer Match (Email Retargeting)
Lecture 38 Dynamic Remarketing
Lecture 39 Lookalike Audiences
Lecture 40 GDN Banner Sizes & Other Things to Consider
Lecture 41 Audience List Sharing
Lecture 42 Remarketing with Events
Section 10: Artificial Intelligence & Machine Learning
Lecture 43 What is AI & ML
Lecture 44 Auto Rotate for Budgets & Ads
Lecture 45 Dynamic Search Ads
Lecture 46 Smart Bidding Strategies
Lecture 47 Smart Bidding - Updates
Lecture 48 Lookalike Audiences
Lecture 49 Data Driven Attribution Models
Lecture 50 Data Driven Models - Update
Section 11: Dynamic Ad Customisers
Lecture 51 Introduction to Ad Customisers
Lecture 52 Advantages & Example Uses
Lecture 53 Setting up the Business Data Feed
Lecture 54 Best Practice for Ads
Section 12: Google Analytics for Google Ads
Lecture 55 The Advantages of linking Google Ads with GA
Lecture 56 Linking GA & Google Ads
Lecture 57 Google Ads Reports in GA
Lecture 58 GA Conversion Tracking & Goal Setup
Lecture 59 Remarketing Segments in GA
Lecture 60 Attribution Models in Google Analytics
Section 13: Using Scripts
Lecture 61 Introduction to Google Ads Scripts
Lecture 62 404 Link Checker Script
Lecture 63 Experiment Results Script
Lecture 64 Google Ads Audit Script
Section 14: Google Ads Editor
Lecture 65 Introduction and advantages of Google Ads Editor over the online interface
Lecture 66 Example Uses for Google Ads Editor
Lecture 67 Google Ads Editor - what you can't do
Lecture 68 Google Ads Editor - Updates
Section 15: Competitor Research Tools
Lecture 69 Auction Insights displayed graphically
Lecture 70 Auction Insights in Data Studio - Easier Option
Lecture 71 3rd Party Competitor Research Tools - SEMrush
Section 16: Landing Page Software
Lecture 72 Why Use Landing Page Software
Lecture 73 Unbounce Walk-through
Lecture 74 Tracking integration for landing pages
Google Ads users looking to advance their knowledge


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