What you'll learn
Understand the Purpose of an SEO Audit
The Top Google Ranking Factors You Want to Be Aware of for SEO Auditing
How to Perform an SEO audit for REAL WORLD applications quickly and turn the findings into an action-plan
Be able to Perform a Quick SEO Audit Using Screaming Frog SEO Spider Software
How to Get Your Site Setup with Google Webmaster Tools, Analytics Account and Create a Sitemap
How to Analyze Traffic, Branding, Content, Social Accounts During an SEO Audit
Plus Tips to Help Increase Your SEO & SERP Results
Requirements
For students that want to follow along - downloading Screaming Frog SEO Spider (It's FREE) will be helpful + an internet connection.
If you're a total beginner, I do my best to explain as I teach but, you'll get more out of this course if you already know SEO basics, like optimizing titles, meta descriptions, inserting H1 tags, etc.
Description
Has it been awhile since you took inventory of your site's content?Are you struggling to rank for your keywords in Google?Is it a battle to get visitors to your site? Have you found that when visitors DO visit your site, that they often leave soon after? If you answered 'Yes' to any of these questions - you're ready for an SEO audit!If you're here - you already know SEO is important for anyone looking for free organic traffic. But as you know, proper search engine optimization is more than just tossing in a few keywords into your content...There are many factors (over 200 to be exact!) that can affect search engine visibility & rankings in Google.With all the tasks we have to handle as business owners - it can be tricky to keep track of it all......and often times - we miss things.Chances are - there are a few things that are holding you back from achieving the rankings and organic traffic you've been wanting.That's where an SEO audit comes in!What Is an SEO Audit?An SEO audit is the process of analyzing how well your web presence measures up to best practices and it's the first step to creating an action plan that will have measurable results. SEO audits can help you analyze a number of different aspects within your online presence including:Technical SEO issuesWebsite structure issuesOn-page SEO issuesPotential off-site problemsUser experience issuesContent gaps and opportunitiesCompetitive marketplace insightsWhy Take the Time to Do an SEO Audit?The whole idea behind performing an audit is to analyze core elements that can be improved so that we can fix those things, perform better in the search engines and win more customers!When I say core SEO elements, I mean checking factors that are most important to search engine rankings like: traffic, content, on-page optimization, proper linking structure, and user navigation - just to name a few.Ideally an audit should be comprehensive yet easy to understand. After all the whole point is to see what (if any) SEO issues are affecting your online goals. Any and all recommendations should line up with your over-all business objectives. By performing a periodic SEO audit on your site you can fix crucial errors, improve site quality, visibility & rankings.Is This Course for You?While there are a number of other SEO audit courses out there - I designed this course for entrepreneurs and business owners that need a PRACTICAL, real-world audit that can be completed in just a few hours (not days!) If you follow my method that I'll be teaching you inside - you'll see just how SIMPLE it can all really be!Overview of What We'll Be Covering Inside:How to Setup Your Site in Google Search Console, Webmasters & AnalyticsAnalyzing How Your Brand Appears in the Search EnginesChecking Your Site SpeedAnalyzing Your TrafficHow Your Brand Appears to ProspectsSite Navigation & Structure AnalysisAnalyzing Your ContentPerforming a Backlink Analysis with Screaming Frog SEO Spider & SEM RushInfluence (Social Media Analysis)Tips if you're struggling to keep people on your siteTips if you're not ranking for your brand nameTips if you're not ranking for your main keywordsContent Marketing Tips and MUCH More!SEO Auditing Tools We'll Be Using Inside This Course: (to get a head start - feel free to sign up for the following tools:)Screaming Frog SEO Spider (FREE version *good for up to 500 urls)Google Analytics (FREE), Webmasters (FREE), Search Console (FREE) Yoast SEO plugin (FREE version)SEMRush (FREE version)My GuaranteeI think you're gonna like how straight-forward and practical I made this course but, if you aren't satisfied, I offer a 30-day money-back guarantee, so there's nothing to lose and a LOT to gain!So let's not waste any more time - enroll now and we'll begin!
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Purpose of an SEO Audit
Lecture 3 Google Ranking Factors 2018
Lecture 4 Audit Overview
Section 2: Getting Started in Google
Lecture 5 Add your site to Google Webmaster Tools
Lecture 6 Create & Submit a Sitemap to Google
Lecture 7 Configure a Google Analytics account
Section 3: Check Traffic
Lecture 8 Check Site Load Speed
Lecture 9 Check for structured data errors - Google's Structured Data Testing Tool
Lecture 10 Check Google Analytics for Traffic Trends
Lecture 11 Check How Site Looks on Mobile
Section 4: Check Branding
Lecture 12 Google Your Brand
Section 5: Screaming Frog DEMO W/Zach Miller
Lecture 13 Screaming Frog DEMO (1 Hr)
Section 6: Quick Content Analysis
Lecture 14 Quick Content Analysis
Section 7: Social Media
Lecture 15 Social Presence Analysis
Section 8: Struggling to Show in the SERPs
Lecture 16 If You're Not Ranking for Your Brandname
Lecture 17 Ways to Keep Visitors on Your Site Longer
Lecture 18 If You're Not Ranking for Your KWs
Section 9: Content Marketing 2018
Lecture 19 Keyword & Content Strategy for 2018
Lecture 20 Tips for Creating Viral Content
Section 10: BONUS - Sales Funnel Secrets
Lecture 21 Next Step to Grow Your Biz
Anyone that wants to perform an SEO audit quickly & analyze core SEO elements to improve performance in the search engines and win more organic traffic!,Anyone that wants to learn how to use Screaming Frog SEO Spider,Anyone that wants basic SEO tips to gain better visibility in the search engines


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