What you'll learn
Set achievable goals for content marketing success.
Identify and reach your ideal target audience quickly and easily.
Discover low-cost and no-cost ways to reach massive numbers of people with your marketing message.
Promote any product, passion, or point of view using proven content marketing methods like blogging, social media, and more.
Choose the best publishing platform based on your likes, dislikes, and natural abilities.
Build a powerful and profitable email list so you can automate your marketing using autoresponders and other online tools.
Requirements
No blogging, Wordpress, or other CMS experience needed!
All you need is a working computer and Internet access to succeed with this course. If you are reading this you have what you need. :-)
No writing experience or training is needed. Just bring your passion to share with others!
Description
If you want to spread the word about your business, your passions, or your point of view, then this course is for you. This course will help you get started using one of the most low-cost yet profitable methods of marketing available anywhere . content marketing.
Whether you have a product to sell, are a coach or consultant, or want to share with others about a cause near to your heart, mastering content marketing is vital for reaching large audiences of interested people quickly and easily.
In this course you will .
Discover how content marketing can help you achieve your life and business goals.Identify and reach your ideal target audience quickly and easily.Set achievable goals for your content marketing success.Choose the best publishing platform based on your likes, dislikes, and natural abilities. Master the terminology and technology of content marketing without needing to learn new technical skills. Discover the best tools to use to succeed with content marketing.Create massive amounts of free time using the power of automation.Create and easy to follow, fun content marketing plan that will help you achieve your content marketing goals. Set a fun and flexible content marketing schedule that will ensure you publish often without content marketing becoming a job you must do. Discover low-cost and no-cost ways to reach massive numbers of people with your marketing message. Build a powerful and profitable email list so you can automate your marketing using autoresponders and other online tools. Promote any product, passion, or point of view using proven content marketing methods like blogging, social media, and more.And even more!
The course contains fun and easy activities to help you set, and achieve your content marketing goals. Easy step in the content marketing journey is clearly documented and includes plenty of examples and specific suggestions.
By completing the activities you will be building your own content marketing plan of action.
By the time you finish the course you will have published at least three pieces of content online!
Why Content Marketing?
Content marketing has proven to be the most profitable type of marketing available today. By providing helpful content to the people in your target market before asking them to buy you will build trust and authority.
When people like you and trust you they will buy from you. Nothing creates that like and trust faster than content marketing.
Ignite the law of reciprocity in your online presence by sharing helpful content freely and watch and people join your list, buy your products, and recommend you to their friends!
Why This Course?
This is not a course where you listen to me talk about content marketing. It's a course where you DO content marketing!
For the past 17 years I have been privileged to help over 24,000 students create and grow their own online business.
Content marketing is the backbone of my own business, and in this course I share what works. No theory. No hearsay. Just real world tactics that work for me and will work for you too.
By the time you finish the course you will BE a content marketer! You will have chosen you platform, know what to say in your content and how to create it quickly.
You will also use your content to promote any product you want, or promote a point of view while winning friends and influencing people.
All of this, and more, is waiting for you inside the course.
Let's begin writing your content marketing success story today!
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 What Is Content Marketing?
Lecture 3 Why Choose Content Marketing?
Lecture 4 Who Can Succeed With Content Marketing?
Lecture 5 Establish Your Content Marketing Goals
Section 2: Taking Your First Steps With Content Marketing
Lecture 6 Introduction
Lecture 7 Content Marketing Case Studies
Lecture 8 How Will You Use Content Marketing?
Lecture 9 Speak The Language Of Content Marketing
Lecture 10 Match Your Goal To A Style Of Content Marketing
Lecture 11 Conclusion And Next Steps
Section 3: Find Your Purpose With Content Marketing
Lecture 12 Introduction
Lecture 13 Choose Your Primary Role
Lecture 14 Activity: Choose Your Role Worksheet
Lecture 15 Find Your Purpose Summary And Next Steps
Section 4: Find Your Target Audience
Lecture 16 Introduction
Lecture 17 Defining Your Target Audience
Lecture 18 Target Audience Worksheet
Lecture 19 Where Can You Find Them?
Lecture 20 How Will You Reach Out To Them?
Lecture 21 What Will You Say To Them?
Lecture 22 Section 4 Wrapup
Section 5: Choose The Best Platform
Lecture 23 Introduction
Lecture 24 Overview Of Available Platforms
Lecture 25 Which Platform Fits You Best?
Lecture 26 Save Time With Automation
Lecture 27 Activity: Choose Your Ideal Platform
Lecture 28 Summary And Next Steps
Section 6: Master The Tools of the Trade
Lecture 29 Introduction
Lecture 30 The Tools Of The Trade
Lecture 31 Essential Blog Publishing Tools
Lecture 32 How Often Should You Publish?
Lecture 33 What Type Of Blog Post Will You Create?
Lecture 34 How To Write A Great Blog Post (4 Options)
Lecture 35 Write Your First (Or Next) Blog Post
Lecture 36 How To Create A YouTube Video
Lecture 37 Facebook Best Practices
Lecture 38 Create The Ideal Facebook Post
Lecture 39 Section 6 Wrapup
Section 7: Create Your Content Plan
Lecture 40 Introduction
Lecture 41 What Is A Content Plan?
Lecture 42 Why You Need A Content Plan
Lecture 43 Create Your Content Plan
Lecture 44 Content Planning Mistakes To Avoid
Lecture 45 Choose Your Content Schedule
Lecture 46 Create Your Content Schedule
Lecture 47 Section 7 Wrapup And Next Steps
Section 8: Create Your Marketing Plan
Lecture 48 Introduction
Lecture 49 Start With The People You Know
Lecture 50 Create A List Of Contacts
Lecture 51 Grow Your List Of Contacts
Lecture 52 Should You Run Paid Advertising?
Lecture 53 Establish Authority With Guest Posting
Lecture 54 Should You Have A Podcast?
Lecture 55 Should You Do A Webinar?
Lecture 56 How To Scale Your Success
Lecture 57 Choose Your Core Method
Lecture 58 Wrapping Up And Next Actions
Section 9: Conclusion
Lecture 59 Conclusion & Next Steps
Lecture 60 Key Decisions That Lead To Long Term Success
Lecture 61 Taking Your Next Step
Lecture 62 Maintaining Your Content Marketing System
Lecture 63 Thank You Again And See You Soon!
Anyone wanting to promote a business or non-profit using blogging, social media, YouTube, webinars, and more.,Anyone who wants to share a point of view and convince others to their way of thinking.,Small business owners who want a low cost way to reach a massive audience of prospective buyers.,Entrepreneurs who want to reach new customers using proven content marketing methods like blogging, curation, syndication, and more.,A CEO who wants to share her experience of how to run and scale a business -- who wants to spread the word about their product or cause and is willing to share openly via their writing or curating.,Affiliate marketers who want a way to build their mailing list while selling more, all without spending money on paid advertising.,My target student is NOT. someone who wants to get rich quick or thinks that simply publishing 3 blog posts will bring them fame.,Full time content marketers will not benefit from this course as it is designed for beginning content marketers.


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