What you'll learn
Digital Marketing
Search Engine Optimization (SEO)
Digital Marketing Strategy
Content Marketing
Email Marketing
Social Media Marketing
Point of Sale
Requirements
Access to a computer with Internet connection
Description
In this beginner's course, you'll learn how to generate more traffic to your businesses's website, increase your ranking on Google, generate compelling content that will drive interest and sales, create social media posts that people will want to share, and learn how to keep customers coming back. This course is for business owners, entrepreneurs, and working professionals.After you complete this introductory course, you'll have the opportunity to dive deeper into each subject in specialized courses in the following areas: Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Content Marketing, and How to Build a Website.This is the most popular Digital Marketing course taught in NYC. Since 2014, Steven Matt has taught the material in this course to over 80,000 small business owners in person in downtown Manhattan. Steven has lectured at Baruch University, the General Assembly, and for New York City Business Solutions.Steven has been helping business owners, entrepreneurs and Fortune 1,000 companies since 1995. As a former business owner and former Vice President of Digital Marketing at JPMorgan Chase, Steven has the experience and insight to help anyone succeed with digital marketing.Learn from the most influential digital marketer in the industry and transform your business or career today.
Overview
Section 1: Introduction to Digital Marketing
Lecture 1 Introduction to Digital Marketing
Lecture 2 The Hub & Spoke Model
Lecture 3 The Conversion Probability Matrix
Section 2: Search Engine Optimization (SEO)
Lecture 4 Search Ranking Factors
Lecture 5 Why People Search
Lecture 6 Identifying Keywords and Optimizing Your Website
Lecture 7 Broken Links
Lecture 8 Page Load Speed
Lecture 9 Sitemaps
Lecture 10 Backlink Building
Section 3: Content Marketing
Lecture 11 Repurposing Content
Lecture 12 How to Write Content that Your Customers want to Read
Section 4: Directories
Lecture 13 Increase Discoverability with Directories
Section 5: Social Media
Lecture 14 Facebook
Section 6: Improving the Customers' Shopping Experience
Lecture 15 Improving the Customer's Shopping Experience
Business owners that want to grow,Working professionals that want to learn digital marketing,Entrepreneurs that want to do the digital marketing themselves


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