What you'll learn
Understand the common misconceptions about what a brand is.
You will have crystal clarity regarding what a brand is.
You will be able to evaluate other company's branding efforts.
You will have a framework to start building your own brand.
You will understand the need to connect, differentiate, and focus on creating brand experiences.
You will understand that branding is more "in the mind" and less "with the eye".
Requirements
No software or creative applications are needed.
You should understand that relying on "features and benefits" no longer works.
You should understand the need to stand out in the marketplace.
Description
There is so much confusion about what a brand is!
The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro's have a hard time explaining branding.
This is branding for the rest of us!
In this course you will get a full, complete, and memorable understanding of what branding really is.
By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral. Your brand is much, much bigger than these visual assets, and it's the key to your business' longevity.
Learn how branding is vital for connecting deeply with your audienceUnderstand why branding consistency and alignment are vitalSee how "companies do not create their brand; their audience creates the brand"Learn where confusion about branding stems fromLearn the top four causes of brand misalignmentand so much more!
Presented by Everett Bowes, of We Talk Branding, a branding expert and best-selling Instructor, this 45-minute course is densely packed with insight and information!
Each lesson is short, downloadable, and features bullet points to make learning even easier.
Don't get left behind!
Do you have a complete definition of branding? Is your explanation of branding easy-to-understand, apply, and remember? If not, join us!
See you in class!!
Overview
Section 1: INTRODUCTION
Lecture 1 Introduction
Section 2: THE PROBLEM WITH BRANDING
Lecture 2 Common Misunderstandings About Branding
Lecture 3 Branding Is More About The Mind Than The Eye
Lecture 4 Developing The Human Properties Of Your Brand
Lecture 5 Preview of "How To Personalize Your Brand"
Section 3: DEFINING A BRAND (B.R.A.N.D.)
Lecture 6 A Brand Is A Behavior
Lecture 7 A Brand Is A Reputation
Lecture 8 Object Lesson: "Providing The Pieces"
Lecture 9 A Brand Is An Accumulation
Lecture 10 A Brand Is A Narrative
Lecture 11 A Brand Is A Device
Section 4: CLOSING MESSAGES
Lecture 12 Common Causes For Brand Misalignment
Lecture 13 Closing Thoughts
Lecture 14 Bloopers!
Business owners,Man,Product developers,Product managers,Personal brand builders,CMO's,Marketing Director's,Affiliate marketers,Direct sellers,Customer ser,Entrepreneurs,Business coaches,COO's,Startups


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