What you'll learn
Gain 360-Degree Knowledge of Programmatic Advertising
Learn How to Get Started with Programmatic Advertising
Save Marketing Money While Maximizing Results
Discover All Strategies & Tactics
Discover All Media Buying Methods
Discover All Programmatic Advertising Formats
Discover All Programmatic Advertising Participants
Land a High-Paying Job in Programmatic Advertising
Perform Your Current Job Better
Advance Your Career
Requirements
No Prerequisites
Suitable for Everybody
Description
Do You Want to Become an Expert in Programmatic Advertising?If so, then you are in the right place, as this is the only certification course you can find online that will help you gain 360-degree knowledge of programmatic advertising. Indeed, by the end of this course, you will have learned almost everything about how advertisers and publishers can succeed in the programmatic advertising landscape.What You Will LearnAt the beginning of this course, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged, and how those gave rise to this brand new form of online advertising. Next, I will introduce you to programmatic advertising and more specifically cover:What programmatic advertising is;Its adoption over the years;The benefits for advertisers;The benefits for publishers;The marketing objectives one can achieve.Following that, you will learn which are the twenty main participants in the programmatic advertising ecosystem. I will also take you through how all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Some of those participants I will take you through are:Ad ExchangeDemand-Side PlatformSupply-Side PlatformAd Server Data-Management PlatformAgency Trading DeskAd Fraud Protection PlatformAd Viewability SolutionBrand Safety SolutionCreative Management PlatformDynamic Creative Optimisation PlatformAd Order Management SystemDigital Asset Management PlatformWeb Analytics PlatformMarketing Attribution PlatformTag Management SystemAfter that, I will take you through different ways of buying media programmatically. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others:Real-Time BiddingOpen AuctionsPrivate AuctionsProgrammatic DirectPreferred DealsGuaranteed DealsThen, you will learn about the six programmatic advertising formats. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving, and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers:Programmatic Display AdsProgrammatic Video AdsProgrammatic Native AdsProgrammatic TV AdsProgrammatic Audio AdsProgrammatic Digital Out-Of-Home AdsOnce all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers:Contextual TargetingPlacement TargetingDemographics TargetingGeo-TargetingLookalike / AI Audience Targeting3rd-Party Audience Segment TargetingLayered TargetingStandard RemarketingDynamic RemarketingCustom RemarketingFollowing those, you will get to know how to create a successful media plan as well as how an advertiser's media plan is executed with the help of media planners, media buyers, creative designers, and ad traffickers:Media PlanningThe Process of Creating a Media PlanAd Operations for AdvertisersNext, you will learn all the essential and advanced tactics followed by publishers for managing ad inventory, increasing ad viewability, and of course, ad revenues. You will also learn about the ad operations of a publisher, which typically consists of inventory managers, ad sellers, ad traffickers and yield managers. More specifically, you will learn the following:Implementation of Ads.txtDealing with Privacy LawsCookieless Tracking with Universal IDsHeader BiddingPrice Floor OptimisationAd Inventory Optimisation TacticsSticky / Docked Ad SpacesResponsive Ad SpacesAd Refresh TacticAd Operations for PublishersIn the last section of this course, you will learn more about the major challenges advertisers and publishers face in the programmatic advertising landscape:Reduce Ad Tech TaxAvoid Price Inflations in AuctionsThe Impact of Ad Blockers & SolutionsDealing With This Complex LandscapeFollowing those, you will learn the new developments that have already started shaping the future of programmatic advertising:Artificial Intelligence Machine LearningAugmented Reality AdsVirtual Reality AdsBlockchain TechnologyLastly, you will learn how to practice your gained knowledge. In that module, I will show you how the DSP of Data Xu works; how to create conversion goals; audience list and programmatic advertising campaigns.Who Is This Course For?This course has no pre-requisites and it is suitable for anyone wanting to gain comprehensive knowledge of programmatic advertising, whether they have no experience in the field or already run programmatic advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of programmatic advertising. Therefore, it is ideal for:Digital Marketing Professionals, who have heard about programmatic advertising and wish to grow their skills further to advance their career.Programmatic Advertisers, who currently trade programmatic ads but have many knowledge gaps. According to a recent study, 50% of programmatic advertisers, don't think they know how programmatic advertising works. By taking this course, they can definitely perform their current job better, improve the performance of their campaigns as well as grow their career further.Professionals with Traditional Marketing BackgroundSales, PR, Communication, Creative & IT ProfessionalsEntrepreneurs & Business Owners, who would like to discover the full potential of programmatic advertising and take their business to the next level. Why Does This Course Offer Excellent Value for Money?High-Quality CourseWell-Designed PresentationsIllustrated ExamplesWell-Structured CourseNo Fluffing5+ Hour CourseGet Straight to the Information You NeedCertificate of CompletionCovering Both Sides of the Spectrum (Advertisers & Publishers)Advance Your CareerMobile ApplicationDownload lessons on your Android or iOS deviceTake lessons while commuting to work30-Day Money-Back GuaranteeWhy not start this course right now?Buy this course by clicking the 'Buy Now' button
Overview
Section 1: Welcome To This Course
Lecture 1 Get up to 33% DISCOUNT on my courses
Lecture 2 Before You Start This Course
Lecture 3 Share This Course With Your Team
Section 2: The Evolution of Display Advertising
Lecture 4 Introduction
Lecture 5 The First Media Buying Method
Lecture 6 The Rise of Ad Networks
Lecture 7 The Rise of Ad Exchanges
Lecture 8 Participation in Ad Exchanges
Lecture 9 Recap
Section 3: Introduction to Programmatic Advertising
Lecture 10 Introduction
Lecture 11 What Is Programmatic Advertising?
Lecture 12 The Benefits for Advertisers
Lecture 13 The Benefits for Publishers
Lecture 14 The Marketing Objectives You Can Achieve
Lecture 15 Recap
Section 4: Programmatic Advertising Ecosystem
Lecture 16 Introduction
Lecture 17 Advertiser, Agency & Publisher
Lecture 18 Ad Network & Ad Exchange
Lecture 19 Demand-Side Platform (DSP)
Lecture 20 Agency Trading Desk (ATD)
Lecture 21 Supply-Side Platform (SSP)
Lecture 22 Ad Server
Lecture 23 Data-Management Platform (DMP)
Lecture 24 Ad Fraud Detection & Protection Platform
Lecture 25 Ad Viewability Solution
Lecture 26 Brand Safety Solution
Lecture 27 Creative Management Platform (CMP)
Lecture 28 Dynamic Creative Optimisation Platform (DCO)
Lecture 29 Web Analytics Platform
Lecture 30 Marketing Attribution Platform
Lecture 31 Digital Asset Management Platform (DAM)
Lecture 32 Ad Order Management System (OMS)
Lecture 33 Tag Management System (TMS)
Lecture 34 Recap
Section 5: Programmatic Media Buying Methods
Lecture 35 Introduction
Lecture 36 Real-Time Bidding
Lecture 37 Open Auction
Lecture 38 Private Auction
Lecture 39 Programmatic Direct
Lecture 40 Preferred Deal
Lecture 41 Guaranteed Deal
Lecture 42 Recap
Section 6: Programmatic Advertising Formats
Lecture 43 Introduction
Lecture 44 Programmatic Display Ads
Lecture 45 Programmatic Video Ads
Lecture 46 Programmatic Native Ads
Lecture 47 Programmatic TV Ads
Lecture 48 Programmatic Audio Ads
Lecture 49 Programmatic DOOH Ads
Lecture 50 Recap
Section 7: Tactics & Operations for Advertisers
Lecture 51 Introduction
Lecture 52 Prospecting Tactics
Lecture 53 Remarketing Tactics
Lecture 54 Media Planning
Lecture 55 Ad Operations
Lecture 56 Recap
Section 8: Tactics & Operations for Publishers
Lecture 57 Introduction
Lecture 58 Implementation of Ads.txt
Lecture 59 Dealing with Privacy Laws
Lecture 60 Universal ID
Lecture 61 Header Bidding
Lecture 62 Price Floor Optimisation
Lecture 63 Ad Inventory Tactics
Lecture 64 Ad Operations
Lecture 65 Recap
Section 9: Challenges & Future of Programmatic Advertising
Lecture 66 Introduction
Lecture 67 Ad Tech Tax
Lecture 68 Multiple DSPs & Price Inflation
Lecture 69 Ad Blocking
Lecture 70 Too Complex Landscape
Lecture 71 Artificial Intelligence (AI)
Lecture 72 Augmented Reality (AR)
Lecture 73 Virtual Reality (VR)
Lecture 74 Blockchain Technology
Lecture 75 Recap
Section 10: How To Practice Your Knowledge
Lecture 76 How To Practice Your Knowledge?
Lecture 77 User Interface of a DSP
Section 11: Thank You, Certificate & Feedback
Lecture 78 Request a Free Consultation
Lecture 79 Thank You, Certificate & Review
Lecture 80 Feedback
Online Advertisers,Programmatic Advertisers,Programmatic Media Buyers,Programmatic Media Sellers,Digital Marketing Professionals,Professionals with Traditional Marketing Background,Sales, PR, Communication, Creative & IT Professionals,Entrepreneurs & Business Owners


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