What you'll learn
Move readers to action with your words.
Connect with your reader on a deep emotional level.
Find the strengths of your product and even convert weakness into selling points.
Use the 3-Part Sales Copy Formula to structure your writing and give you confidence every time to sit down to write sales copy.
Learn how to write killer headlines.
Use one of my 7 top headline styles.
Tell a compelling story to make your writing more persuasive.
Show social proof in your copywriting to break down buying barriers and give people the confidence to buy.
Learn formatting tips that make your copy a joy to read.
Write an effective call to action.
Understand how to show the benefits of your product like you never have before.
Take your online marketing and online advertising to the next level.
Learn many more writing tips to make you a better copywriter.
Improve the effectiveness of you digital marketing, including email marketing and other web marketing.
Beginning writers workshop.
Tons of writer's tips.
Learn to improve SEO for writers.
Overcome writer's block.
Learn effective sales writing skills.
Learn copywriting secrets normally reserved for the pros.
Improve your business writing or sales writing skills.
Requirements
This course does not teach English grammar. It focuses on how to make your writing more persuasive. Bring a willingness to learn and a desier to make more money and get more results from your writing.
Description
Did you know that in the Internet Marketing world your writing skills often determine your income?
That can be kind of scary, but the great new is that ANY improvements in your copywriting can improve your sales. This course is designed to help you master the fundamentals of copywriting so you can dramatically improve your results.
My goal is to help you get more clicks, more subscribers and more sales with your writing.
This course is designed for
Digital marketersOnline teachersSelf-publishersFreelance writersDigital entrepreneursBloggersCopywritersAdvertisers
*** Includes Lifetime Access and a 100%, 30-Day Money Back Guarantee ***
*** If You Don't Master the Art of Copywriting with This Course, I WANT You to Get Your Money Back ***
I'm going to show you how to move people to action with your words. Not by using fancy sales jargon. In fact, just the opposite. You'll do it by using simple language that connects with your reader on a deep emotional level.
I LOVE writing, and I LOVE teaching!
Just look at some of the reviews on my Udemy courses and you'll see that my passion comes through in what I teach. Here is what my students are saying about my courses
"The topic and the delivery is inspirational and noteworthy." - Star R.
"Good information and motivation to act. It flowed and was easy to get through...." - Jon R.
"This course was phenomenal. It was an eye opener. I learned a lot from this course and the instructor was awesome." - Jean N.
"This is the most informative and motivating course I have ever taken from Udemy. When you complete it, you'll say only one thing: "Hey, I can do this--easily!" Thanks very much, Steve." - George K.
I make a full-time living from eBooks, niche websites and online courses. All of these things are based on quality content.
90% of my success is because of the writing behind the content.
In Write to Ignite, I'll teach you my strategy.
I'll show you my simple 3-Part Sales Copy Formula that you can use for all the sales copy that you write. It takes you step by step from your headline to your call to action. It will give you more confidence every time you write and will quickly eliminate common issues like writers block.
Here are 5 other things I'll show you in the course
How to quickly get to know your customer on an intimate level.How knowing a few key things about your product can drastically improve your copywriting.How to include social proof in your copy to give readers the confidence to buy.How to format your sales copy so it is a joy to read.How to set your writing on fire, and motivate readers to take immediate action.
You'll learn tons of additional tips and tricks along the way.
At the end of this course, you'll be able to write persuasively and effectively.
If you want to set your writing on fire and get massive results from your sales copy, this course was designed for you.
I've created a special preview for you: 3 FREE lessons in the course show you 3 quick tips that you can use right away to improve your copywriting.
Click on the free preview lectures and become a better copywriter today.
See you inside the course!
Overview
Section 1: Introduction - Write to Ignite
Lecture 1 Quick Tip #1 - Catch The Reader's Attention with a Story
Lecture 2 Quick Tip #2 - See Into Your Reader's Head
Lecture 3 Quick Tip #3 - Get Results with a Call to Action
Section 2: Get to Know Your READER Quickly and Intimately
Lecture 4 Know Your Customer - Introduction
Lecture 5 Know Your Customer - 3 Rapid Research Strategies
Lecture 6 Know Your Customer - Who NEEDS Your Product?
Lecture 7 Know Your Customer - Sell Them What THEY Want
Lecture 8 Know Your Customer - Represent Your Product Accurately
Lecture 9 Know Your Customer - Action Steps
Section 3: Get to Know Your PRODUCT Quickly and Intimately
Lecture 10 Know Your Product - Introduction
Lecture 11 Know Your Product - Prior Knowledge of the Product
Lecture 12 Know Your Product - No Prior Knowledge of the Product
Lecture 13 Know Your Product - Action Steps
Section 4: 3-Part Sales Copy Formula
Lecture 14 3-Part Sales Copy Formula - Introduction
Lecture 15 1. Title/ Headline
Lecture 16 2. Body Copy - Introduction
Lecture 17 2. Body Copy - Offer
Lecture 18 2. Body Copy - Social Proof
Lecture 19 2. Body Copy - Guarantee
Lecture 20 3. Call to Action
Lecture 21 Action Steps
Section 5: 5 Copywriting Strategies to Set Your Writing on FIRE
Lecture 22 Introduction
Lecture 23 1. Use Verbs
Lecture 24 2. Put the Punchline First
Lecture 25 3. Speak Human
Lecture 26 4. Paint a Mental Picture
Lecture 27 5. Tell a Story
Lecture 28 Action Steps
Section 6: Format Your Sales Copy so It's a JOY to READ
Lecture 29 Introduction
Lecture 30 When LESS is More
Lecture 31 When MORE is More
Lecture 32 Headings and Subheadings
Lecture 33 Bulleted Lists
Lecture 34 Bold and Block Quotes
Section 7: Recap and Thank You
Lecture 35 Course Summary
Lecture 36 How to Get Your Course Certificate
Lecture 37 Learn More - Other Courses by Steve McDonald (bonus lecture)
This course is designed for beginning copywriters. It will teach you how to write effective ad copy, email, and other digital marketing content.,Experienced copywriters will still find valuable writing tips in the course. There are some advanced techniques, but it is primarily designed for the beginner or intermediate copywriter.,Freelance writers, web marketers, advertising salespeople, social media marketers, direct responce marketers, and other online marketing writers will all benefit from this course.


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