What you'll learn
Full understanding of Digital Marketing foundations
A complete understanding of the different types of digital ads, how they're bought, how much they cost, how they're targeted, and more
The ability to think strategically about where and how to place ads
What we mean by marketing vs. advertising
An understanding of the complex way digital advertising companies work together
Understand social media advertising, facebook advertising, twitter advertising, and how it fits into a larger digital advertising campaign
Learn from an industry expert
Analyze trends and news
Find out where to get more information about the advertising space
Learn how companies like Nike, Coca-Cola, Ford, and more plan and buy their digital advertising
230+ Five Star reviews on Udemy!
Join students in over 120 countries
Understand what social media advertising is and means
Understand how digital advertising is different from traditional media
Be able to clearly and confidently present ideas to clients and co-workers
Learn about an industry on track to be worth over $330B a year by 2021
Requirements
Have some interest in the digital advertising industry
Come to the course ready to learn
Suitable for all types of businesses (digital product, physical product, service, B2B, B2C)
Description
Course Subtitles Available in Following Languages: English, Portuguese, GermanAre you ready to learn about the world of Digital Marketing & Digital Advertising? Are you ready to learn about the hundreds of companies outside of Google and Facebook which control ads you see on your computer, phones, and tablets? Are you ready to understand the terms, pricing models, ad units, and everything else you need to succeed in the digital advertising space? Then you're at the right place!I have 10+ years experience in the digital marketing industry, ranging from small businesses in upstate NY, to major advertisers, out of NYC based ad agencies, and on the mobile and tech side of the business, splitting my time between New York and Silicon Valley. The advertisers I work with are both national and international brands ranging from entertainment, fashion, liquor, government agencies and more.To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever changing digital advertising ecosystem.This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.As always there is a 30 Day Money Back Guarantee, so you have nothing to lose and so much to gain!Overview: This course is designed as an introduction to the world of digital and online advertising. In it we'll cover all the different types of digital ad unit, advertising partners, process, buying and more. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.Course Subjects:Intro: What is digital advertising and marketing? Display/Banner Ads Video Ads & Pre-RollSocial MediaAudioRich Media & TakeoversThe IAB, and moreThe Digital Ecosystem: What are the different types of digital advertising vendors? Publishers, exchange, network, DSP, etcBuying the Ads: What are the different types of buying models and the advantages of each? CPM, CPC, GRPs, etcAd Targeting: How does targeting work and how is the data collected? Why does one person get an ad and not another? (Cookie dataPII Registration DataIP addressDMPsAd Serving: How is the ad actually served to a user? (Ad servers, their purpose and how they function)Reporting: What do advertisers look for and what do they measure? (Setting KPIs and pulling/formatting reports)The skills you will learn in this course can be applied in any country and to any company. The digital advertising space is a global industry and professionals in the space need to have a global mindset to succeed.Cost and engagement rates may vary from country to country, but the basic skills and underlying trends carry across all regions, so no matter where you're from or where you work, this course can help you.This Course Also Comes With: Lifetime Access Fast & Friendly Support in the Q&A sectionDon't Miss Out!Every second you wait is costing you valuable leads and sales.This courses come with a 30 day money-back guarantee - so there's no risk to get started.Go ahead and hit the "take this course" button to start growing a business online today!Real Student Testimonials:Digital Advertising & Marketing 101★★★★★ "The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows." - AJ Du Toit★★★★★ "Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding." - Jocleyn Armour★★★★★ "It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben." - Jean C★★★★★ "Yes, this is a very good initiative to educate the employees with supporting acknowledges to improve their skills more effectively." - Seshantu Chatterjee★★★★★ "Thanks so much for the insightful course. The course gave me an in-depth information for a beginner like me and still I could understand it. I love the way the facilitator explained everything, and lastly thank you for the recommendation reads. Now I'm ready to move to 201." - Motsidisi Maureen Ried★★★★★ "Very informative, to the point and covered all the foundations of digital advertising." - Robert Janes------------------Digital Advertising & Marketing 201★★★★★ "When combined with Ben's 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you'll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment." - Shawn E Fraser★★★★★ "This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications." - Suryameet Singh★★★★★ "Comprehensive overview...detailed!" - Kaithlean Crotty-Clark------------------Introduction to Programmatic Advertising★★★★★ "I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic." - Raul Bonilla★★★★★ "Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses." - Diane Tody------------------UPDATE 2020: Over 5,000 students in over 150 countries! Thank you so much everyone, this is amazing! Here's to the next thousand!UPDATE: New assignments added to help you apply what you're learning to an example advertising campaign!ATUALIZAÇÃO: Publicidade Digital e Marketing agora disponível em Português! Para agregar mais valor aos meus alunos no Brasil, adicionei legendas para o português (Brasil) em todas as palestras. Estou ansioso para ouvir comentários sobre esta nova adição de linguagem!UPDATE: Digitale Werbung & Marketing jetzt auch auf Deutsch! Um meinen Schülern in Deutschland mehr Wert zu geben. Ich habe allen Vorträgen Untertitel für Deutsch hinzugefügt. Ich freue mich auf Feedback zu diesem neuen Sprachzusatz!According to recent trends by Statista, the digital advertising industry is on pace to be worth over $330B a year by 2021. If you're not already learning about this industry, you will be soon. Get a jump start on your career, your co-workers, and peers by taking this introductory course.
Overview
Section 1: Introduction to Digital Advertising & Marketing 101
Lecture 1 2018 Updated Introduction - Digital Marketing Introduction by Ben
Section 2: Introduction
Lecture 2 Welcome to the course
Section 3: Introduction to Digital Ads
Lecture 3 Introduction Part 1 - The IAB, banner ads, video ads and rich media
Lecture 4 Introduction Part 2 - Custom, skins, social media, audio ads, and search
Section 4: The Digital Advertising Ecosystem
Lecture 5 Digital Ecosystem Part 1 - Publisher direct, exchanges, networks, DSPs & ATDs
Lecture 6 How DSPs, SSPs, Exchanges, Networks, and publishers all work together
Section 5: Buying the Ads
Lecture 7 Buying Digital Ads - How to buy digital ads, price ranges, process and more
Section 6: Short Quiz
Section 7: Ad Targeting
Lecture 8 Ad Targeting - Contextual, behavioral, demographic, geographic & more
Section 8: Ad Serving
Lecture 9 What is an ad server? DoubleClick, DFP, DFA, third party ad servers, etc.
Lecture 10 Illustration of how ad servers work
Section 9: Reporting
Lecture 11 Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, & more
Section 10: Course Review
Lecture 12 Final course review and Thank You!
Lecture 13 Time to Sign-Up for Digital Advertising & Marketing 201!
Lecture 14 Bonus: More advertising content on AdCoach
Great for anyone working in advertising/sales, digital or otherwise, who wants an update on the digital space,Students, those looking for a job in digital advertising, business owners, anyone looking to monetize their website, or anyone interested in the process behind ads they see everyday,Traditional media professionals with decades of experience in broadcast media, television advertising, radio advertising, and print looking to get up to speed on digital advertising

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