What you'll learn
Learn about the importance of developing a marketing plan
Understand what a target audience is, and how to choose your right marketing content efforts
Discover how to identify a good marketing strategy
Learn how to create your very own 1- page marketing plan
Requirements
This course is suitable for those who have some basic experience in customer experience
Description
With this book-based course, learn from best-seller The 1-Page Marketing Plan by Allan Dib in bite-sized video lessons.The biggest leverage point in any business is marketing. Allan Dib, a serial entrepreneur, and bestselling author, in this book '1-Page Marketing,' provides a blueprint to maximize sales by applying creative marketing efforts. Regardless of whether you are an experienced entrepreneur or not, through this series, you'll be able to really propel business growth. After finishing this series, narrated by digital strategy consultant and author Clark Boyd, you will be able to implement a marketing strategy that can get you the maximum return for your time and money.Upskill with book-based courses by Emeritus InsightsNow get key insights from business best-sellers and autobiographies of world leaders such as Blitzscaling, The Art of War, Atomic Habits, The 4-Hour Workweek, The Lean Startup, Entrepreneurial You, The 7 Habits of Highly Effective People, and others, within minutes.On Emeritus Insights you can build 50+ in-demand skills like leadership, communication, productivity, data science, business planning, marketing, negotiation, strategic thinking, and others to achieve your professional goals. Whether you are a business leader or on your way to becoming one, Emeritus Insights is your learning partner. Upskill, reskill and cross-skill with bite-sized video lessons to shape your success.
Overview
Section 1: The 1-Page Marketing Plan
Lecture 1 Marketing- The Crux of Business Growth
Lecture 2 Figuring Out Your Target Market
Lecture 3 Getting into The Mind of Your Target Audience
Lecture 4 What Does Your Target Market Want?
Lecture 5 Unique Selling Proposition
Lecture 6 Purpose-Based Advertising
Lecture 7 Crafting a Compelling Message
Lecture 8 Selecting Your Marketing Media
Lecture 9 Identifying A Good Marketing Strategy
Lecture 10 Capturing Leads
Lecture 11 Nurturing Leads
Lecture 12 Increasing The Likelihood of Purchase
Lecture 13 Delivering a World-Class Experience
Lecture 14 Increasing Customer's Lifetime Value
Lecture 15 How To Make Your Own 1-Page Marketing Plan
Lecture 16 What We Learned
Lecture 17 Activity 1
Lecture 18 Activity 2
Lecture 19 Activity 3
This is for individuals who want to develop their customer service efforts

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