What you'll learn
Craft a sales funnel strategy utilizing leads from podcasts to generate sales
Craft a compelling brand story so that your pitch stands out
Discover how to research opportunities to find the right podcast to pitch
Learn how to successfully pitch podcasts to become a guest on their show
Learn how to connect with listeners to maximize business growth from your interviews
Requirements
No public speaking or podcasting experience required. You do need to have some area of expertise or topics in mind that you would like to share.
Description
There are an incredible 383.7 million podcast listeners globally. By the end of 2022, researchers predict that there will be around 424 million podcast listeners worldwide. That's an incredible number of people waiting to hear your message!Best of all, you can reach this audience without the cost or stress of running paid advertising.This course is for coaches, entrepreneurs, authors, business owners, and thought leaders who would like to generate new, free leads for their business by being interviewed as a guest on podcasts. If you aren't currently leveraging the vast, targeted audiences that podcast guesting can provide for your business, you are missing out on a fast path to profitability.Let's be clear though. Just getting booked on a podcast isn't going to help you generate sales. You need a comprehensive strategy so that you are using your podcast interviews in an effective sales funnel that attracts, nurtures, and converts listeners.In this course you'll discover:How to maximize profit from your interviews by creating a lead generation funnelHow to research podcast opportunities without running out of ideas for shows to pitchHow to craft a brand story that stands out and gets you bookedHow to navigate the pitching process and write a winning pitchHow to connect with audiences in a genuine way so that more listeners convert to leadsHow to create an easy Media Kit to send to show hosts once bookedDon't waste time trying to figure out this process on your own. Instead, you can use the included lessons and templates to save yourself time and fast-track your results.Let's get your business the attention it deserves. Enroll today!(Podcast stats published by DemandSage.)
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Why Choose Podcasts as Your Lead Gen Strategy?
Lecture 3 Understanding the 3 Kinds of Media Available to Your Business
Section 2: Getting Ready to Pitch
Lecture 4 Thinking Strategically: Podcast Interviews as Part of a Sales Funnel
Lecture 5 Sales Funnel Tech: The Basics
Lecture 6 Developing a Compelling Brand Story (This Is Crucial!)
Lecture 7 Pro Tips for Overcoming Common Obstacles When Getting Started
Section 3: Time-Saving Templates for Writing a Winning Pitch
Lecture 8 Subject Line Templates
Lecture 9 Email Pitch Templates
Lecture 10 Follow Up Templates
Section 4: The Complete Pitching Process & How to Increase Your Success Rate
Lecture 11 Identifying Your Ideal Audience
Lecture 12 Key Parts of a Pitch
Lecture 13 Difference Between a Warm Pitch & a Cold Pitch
Lecture 14 Finding Opportunities: Facebook Groups
Lecture 15 Finding Opportunities: Google Search
Lecture 16 Finding Opportunities: Researching in Apple Podcasts
Section 5: After the Pitch
Lecture 17 Following Up
Lecture 18 Creating a Quick & Easy Media Kit
Coaches, entrepreneurs, authors, business owners, and thought leaders who would like to generate new, free leads for their business by being interviewed as a guest on podcasts.

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