What you'll learn
Getting people to sign up to your list
Email Marketing
List-building
Writing effective emails
Requirements
Basics knowledge of the Internet
Description
Email marketing is the most powerful means of online marketing. The moment you build an engaged list of buyers, you can sell to them over and over again at no additional cost. If you have not yet built a list yet, then it's high time you did that in order to reap the full benefits of email marketing. This is the most important thing you can do for your business today.This course, built by professional email marketers, will show you everything you need to create the correct email marketing strategy for your business. From setting up forms, generating lead, tricks to grow your engagement, sales techniques, inboxing techniques, email marketing good practices; you'll find everything.Take this course in its entirety, or use it as a reference to clear specific concepts, you are going to get extreme value and real-world advice. This is the most comprehensive email marketing course online, so enrol now and turn into an expert email marketer.Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques and tricks for effective email marketing. Achieve better results by setting objectives and improving efficiencies. You will learn to:Evaluate the use of email as a marketing tool for your businessSet objectives and messaging strategies to achieve the right resultsUnderstand what, when and how to measureExplore the opportunities for harnessing technology and wider channelsImprove email marketing efficiency
Overview
Section 1: Email marketing basics
Lecture 1 What is email marketing and why is it important
Lecture 2 What is opt-in marketing
Lecture 3 What are lists and subscribers
Lecture 4 What is an optin form
Lecture 5 What are autoresponders
Lecture 6 Laws and regulations you must know
Lecture 7 How to use this course
Section 2: Tools for email marketing
Lecture 8 All about autoresponders
Lecture 9 A quick review of Getresponse
Lecture 10 A quick review of Aweber
Lecture 11 MailEngine your captive autoresponder
Lecture 12 All about SMTP services
Lecture 13 A quick review of Sendgrid
Lecture 14 A quick review of Mailgun
Lecture 15 Using JeetOptin to grow your list free
Lecture 16 Using Mobiflux content locker to grow your list
Section 3: Start getting subscribers
Lecture 17 Creating a squeeze page
Lecture 18 Incentivise your subscriber (giveaway ebooks, etc)
Lecture 19 How to find products to giveaway
Lecture 20 How to setup a good welcome email
Lecture 21 Single Optin vs double Optin
Section 4: How to get traffic to build your list
Lecture 22 Social media traffic
Lecture 23 Content traffic
Lecture 24 YouTube traffic
Lecture 25 What are solo ads and using them
Lecture 26 Using Google Leadgen ads
Lecture 27 Using Facebook Leadgen ads
Section 5: Engage subscribers
Lecture 28 Write great headlines
Lecture 29 Write compelling emails
Lecture 30 Call to actions
Lecture 31 Provide value before you sell
Lecture 32 Segment your list based on interest
Section 6: Improve your response rate
Lecture 33 Setting up DKIM and SPF on your domain
Lecture 34 Avoid using spammy words
Lecture 35 Personalize your emails
Lecture 36 Segment your list
Lecture 37 Use surveys to improve engagement
Lecture 38 Split testing emails
Section 7: Mail sequence
Lecture 39 What is a mail sequence
Lecture 40 How to create an effective mail sequence
Section 8: Tips, tricks and warnings
Lecture 41 Personalize your emails to get more opens
Lecture 42 Maintain high open rates to inbox
Lecture 43 Clean you email list frequently
Lecture 44 Avoid spam traps
Lecture 45 Avoid Gmail promotion and spam tab
Section 9: Conclusion
Lecture 46 Conclusion
Business owners,Digital marketers,Students of digital marketing

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