What you'll learn
Get familiar with some solid theoretical background that you can apply in the business applications contexts.
Know why and where most behaviors are unwanted and how to swiftly change them.
Audit the current unwanted behaviors/actions of your customers or employees.
Replace the current unwanted behaviors/actions with the ones that are preferred by you.
Requirements
Basics about marketing tactics and creating products.
Description
I truly believe BIG new forming habits and IMPACTFUL strategies do not necessarily mean spending many resources in terms of time and money. We need of course some time to study certain unwanted behaviors and devise "simple" changes that can result in a remarkable outcome in the way we do things.This course will shed some light and broaden your perspective on how to look at designing your products and services in a way that increases turnovers, and interactions and overall improve customer experience, referring to contemporary proven theories.Backed up by some solid scientific data in the literature, we will harness the power of behavioral science and behavioral economics to design and create services that are impactful and lead us to the best interactions with customers.What would NOT you learn here?There is a fine line between what behavioral science can achieve positively and how it can be exploited in some deceitful ways. I will NOT teach you tips and tricks to make your customers sedated and unaware of what sort of strategies are being applied to them. Rather, we will explore how we can make changes for wanted positive behaviors with lesser frictions.Who should be taking this?Simply, anyone who is interested in improving the customer experience in his/he firm! But to be more precise, the below stakeholders should give it a serious try:- UI/UX designers.- Customer Experience Agents.- Products Managers.- Marketers.- Chief Influencers.
Overview
Section 1: Introduction
Lecture 1 Why BE ?
Lecture 2 Context makes PERFECT
Section 2: Background, goals & definitions
Lecture 3 "Behavioral Science" & "Behavioral Economics"
Lecture 4 Why do we need to know it anyway?
Lecture 5 The REAL deal
Section 3: How do we really make decisions?
Lecture 6 Systems of thinking
Lecture 7 The human's attention battle
Section 4: Frameworks and models
Lecture 8 COM-B Framework
Lecture 9 MINDSPACE Framework
Lecture 10 EAST Framework
Lecture 11 My "BLENDED" Framework
Section 5: Common "Laws" that rule and govern BE
Lecture 12 Laws 1 to 9
Lecture 13 Laws 10 to 17
Section 6: Practical perspectives
Lecture 14 Designing for the best returns
Lecture 15 Use-cases for designing websites and apps
Lecture 16 Implications in the project management profession
Section 7: Advanced tactics for your business (21 Tricks)
Lecture 17 Tricks 1 to 7
Lecture 18 Tricks 8 to 14
Lecture 19 Tricks 15 to 21
Section 8: Human Capital perspective
Lecture 20 How can you start? What do you need to do next?
Section 9: Some DEEP stuff!
Lecture 21 BE AI
Lecture 22 Ethical issues & consequences
Section 10: Some EXTRA tips..
Lecture 23 Additional 31 ways (that can make a difference)
Section 11: Conclusion
Lecture 24 The takeaways
Lecture 25 Final words..
Section 12: Resources
Lecture 26 Licenses/Software used in this course
Lecture 27 The core materials booklet
Simply, anyone who is interested in improving the customer experience in his/her firm! But to be more precise, these stakeholders should give it a serious try: UI/UX designers; Customer Experience Agents; Products Managers; Marketers; Chief Influencers.,Also, those who have just started diving into behavioral science field shall find it very relevant.


Download link

rapidgator.net:

Código:

https://rapidgator.net/file/261fe3f27e1d80d43950a348c2aa18b9/hcpxz.Behavioral.Design..User.Experience.part1.rar.html
https://rapidgator.net/file/8c20bc7ebae8078da18a293bf1b694d4/hcpxz.Behavioral.Design..User.Experience.part2.rar.html

uploadgig.com:

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https://uploadgig.com/file/download/020fA4F5dcfa3857/hcpxz.Behavioral.Design..User.Experience.part1.rar
https://uploadgig.com/file/download/0a2dcc13BcDf7f0c/hcpxz.Behavioral.Design..User.Experience.part2.rar

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https://nitroflare.com/view/2B3EAA7FDB0DD3C/hcpxz.Behavioral.Design..User.Experience.part2.rar

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https://1dl.net/rp4wbec9y13z/hcpxz.Behavioral.Design..User.Experience.part2.rar.html