What you'll learn
Build your personal brand even if know one knows you on the internet
How to gain credibility online
Define your audience
The most efficient way to brainstorm and structure content
Publish buzz-worthy content online that engages your audience and convert them into customers
Create time-saving templates for your social media posts
Build an editorial calendar from scratch to plan your content
Requirements
No skills required.
Description
Introducing my Six-Step Content Framework to help turn passion into profit with content marketing. Enroll in my online course, The Social Wisdom Academy, to learn how to build a personal brand and create content that sells!Creation content is not in your wheelhouse because you think you are not a creative person?Clueless of what type of content to create for your channels, launches, and promotions?Not sure what to say in your blog post versus social media posts and feeling like you're missing the mark?If you run an online business, you've probably heard it over and over again. Content is king.Creating high-quality content that converts your visitors is not as easy as pressing the publish button and promoting your post online.Getting all the parts to work together cohesively is anything but simple!Because creating content is just one small piece of the jigsaw puzzle. You need to know your ideal customers so you can craft the RIGHT content with the RIGHT message.The problem?Most business owners don't know how to fit the pieces together. They have no idea who their audience is or how to target them with content.If your answer is YES to any of the above, you will love my 6-Step Content Creation Framework course.My online course contains a step-by-step roadmap on creating high-quality content your audience will love.In this video course, you will learn how to:Define your audienceThe most efficient way to brainstorm and structure contentPublish buzz-worthy content online that engages your audience and converts them into customersCreate time-saving templates for your social media postsBuild an editorial calendar from scratch to plan your contentEffectively distribute your contentRun Facebook ads to drive salesContent Marketing doesn't have to be a misery, even if creativity is not your strong suit. Having the right content framework and tools will take the weight off your shoulders!
Overview
Section 1: Introduction
Lecture 1 Welcome to the Course
Lecture 2 Expectations and Outcome
Section 2: Content Marketing Fundamentals
Lecture 3 What is content marketing?
Lecture 4 How To Define Your Audience
Lecture 5 Define Your Audience Cheat Sheet
Lecture 6 Why your business needs to focus on content marketing
Lecture 7 Why you need a website to build credibility?
Lecture 8 What is a content marketing funnel?
Section 3: Building the 6-Step Content Framework
Lecture 9 Building the 6-Step Content Framework
Section 4: Defining Your Content Strategy
Lecture 10 How to brainstorm efficiently?
Lecture 11 How to generate ideas for content creation?
Lecture 12 Generating Ideas - Cheat Sheet
Lecture 13 How to create swipe files for your content creation process
Lecture 14 What are content buckets and why your business needs them?
Lecture 15 Which content format to choose to save time?
Section 5: Creating Engaging Content Your Audience Loves to Share
Lecture 16 10 different content ideas explained so you'll never run out of ideas
Lecture 17 How to create and structure your blog post
Lecture 18 How to Structure Your Blog Post - Cheat Sheet
Lecture 19 How to create graphic templates to save tons of time
Lecture 20 How to create an editorial calendar from scratch?
Lecture 21 Editorial Calendar Template
Section 6: How to Efficiently Distribute Content
Lecture 22 What is the difference between organic and paid distribution?
Lecture 23 How to Create a Facebook ad?
Section 7: Paid Media Fundamentals
Lecture 24 What is the difference between boosting vs. creating an ad?
Section 8: How to Efficiently Distribute Content with Paid Media
Lecture 25 Utilizing Online Ads to Drive Results
Lecture 26 Using Affiliates to Promote Your Business
Lecture 27 Utilizing Influencers For Your Business
Lecture 28 Utilizing Traditional Advertising
Section 9: Analyzing Your Content
Lecture 29 How to set realistic goals?
Lecture 30 Organic metrics your business needs to track
Lecture 31 Paid Metrics You Need To Track
Section 10: Content Marketing Course Next Step
Lecture 32 Congratulations! You've Finished the Course!
Solopreneurs will learn tools and systems to spend less time creating tons of high-quality content so they can focus more on running the business.,Bloggers will learn tools and systems to create content that their audience will love to score paid brand partnerships.,Small Business Owners will learn how to grow their business faster with tools and systems that simplify content marketing.,Social Media Managers. Digital Marketing is a powerful life skill that is "pandemic" proof and allows you to work from anywhere. People from all walks of life can benefit from developing social media and content creation skills to get paid more.


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