What you'll learn
Content Marketing
Canva
Heropost
Graphic Design
Digital Marketing
Branding
Brand Marketing
Brand Loyalty
Blogging
Podcast
Blog
Video
Video Marketing
Content Writing
Wordpress
Copy Writing
SEO
Social Media Marketing
Social Media
Editing
Social Media Branding
Requirements
Be able to read and understand English
Computer/Laptop necessary
Creativity
Description
Content Marketing MasterMarketing in the current world requires content creation. Whether it's videos, blogs, social media posts, articles, pictures, or anything else, to catch consumer's attention, you need to have content that sets you apart, things they can share and look at. This course teaches you what you need to know for creating content, how to utilize it in marketing, how it helps, and more.This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include downloadable lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.This course consists of;15 Lecture Videos2 Downloadable ResourcesLecture DescriptionsIIDM Profile BannerA total of 17 Lectures10 Assignments to be submitted to IIDM3 Quizzes34 External ResourcesCreate and schedule 3 Social Media graphics per week using Canva Pro and Heropost.Create a Blog and Upload to IIDM Blog site using WordPressCreate a Podcast that will be uploaded to Youtube, Spotify, and Google PodcastDURATION: Please note, this course is designed as a one-month course, but students may choose to complete it in a shorter time frame. All students must complete all assignments, quizzes, and lectures.Learning GoalsLearn the basics of content marketing through real-world examples and practice with multiple different content types.How to utilize email for marketing and how to create powerful, engaging, and aesthetically pleasing email content.What content is and understanding its use cases in different contexts.IMPORTANT!Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access for your learning materials and evaluation for the certification upon completion.Contact us here:
Overview
Section 1: WEEK 0 -INTRODUCTION
Lecture 1 Welcome to the International Institute of Digital Marketing
Lecture 2 Training Overview
Lecture 3 Register your profile on IIDM Website.
Lecture 4 Become an Affiliate with IIDM.
Lecture 5 Outline and Objectives
Lecture 6 Introduction to Digital Marketing
Section 2: WEEK 1 - CONTENT MARKETING MASTER
Lecture 7 Research Activity
Lecture 8 Setting Goals and Choosing Channels
Lecture 9 Social Media Channels
Lecture 10 Introduction to Social Media Marketing
Lecture 11 Automation tools for Social Media Marketing: Heropost
Lecture 12 Create Social Media Graphics on CANVA
Section 3: WEEK 2 -CONTENT MARKETING MASTER
Lecture 13 Branding in Social Media. Why Branding is important?
Lecture 14 Social Media Posting Strategies and Automation
Section 4: WEEK 3 CONTENT MARKETING MASTER
Lecture 15 How to create a blog
Lecture 16 SEO for Blogs
Section 5: WEEK 4 - CONTENT MARKETING MASTER
Lecture 17 Creative content for Social Media: Podcasts
Lecture 18 Digital Certification Badge
Section 6: More courses in the Licensed Digital Marketing Master track.
Lecture 19 International Institute Of Digital Marketing
Beginner Digital Marketing,Beginner in Content Marketing,Beginner in Social Media Marketing,Graphic Artists,Content Writers,Creative Students,Marketing Students

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