What you'll learn
Digital Marketing
Strategic Marketing
Social Media Marketing
Growing and Engaging an Audience
Setting up a Social Media Experience for a Business
Creating and Optimizing Social Media Campaigns
Web Analytics Fundamentals
Measurement and Analysis
Conversion Journey Monitoring Campaigns with Google Analytics Reports
Digital Strategy Fundamentals
Developing a Creative Strategy
Setting Strategy Objectives and KPIs
Executing a Digital Marketing Strategy
Requirements
Be able to understand and communicate in English
Description
Marketing Strategy MasterIs your organization calling for mastery of the Digital Marketing basics? Do you and yourself needing to know the grab-and-go's of marketing in the digital world? The Marketing Strategy Master sub-course goes over each of the essential foundational concepts of marketing digitally, including marketing on social media, utilizing data and analytics, and strategies to use with digital marketing. We give you capability, influence, reach, data, insight and tools, tools, and more tools. It's important, though, that you have clear and defined goals. Have a big and clear vision of where you really want to go, and make it actionable with a budget, channel and media plans, Key Performance Indicators, and moreThis course consists of;11 Lecture Videos2 Downloadable ResourcesLecture Descriptions 1-11IIDM Profile BannerA total of 11 Lectures11 Assignments to be submitted to IIDM3 Quizzes20 External ResourcesCreate and schedule 3 Social Media graphics per week using Canva Pro and Heropost.Create a Digital Marketing Strategy plan for any Business or Industry.Get to know Strategic tools such as Google Analytics and Google My BusinessDURATION: Please note, this course is designed as a one-month course, but students may choose to complete it in a shorter time frame. All students must complete all assignments, quizzes, and lectures.Learning GoalsLearn the basics for Key Social Platforms for Digital Marketing, helping to build your brand through exposure on multiple platforms.Growing an online presence with familiarity and communication.Growing and Engaging an Audience, whether niche or widespread, and gaining affection and loyalty.IMPORTANT!Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access for your learning materials and evaluation for the certification upon completion.
Overview
Section 1: WEEK 0 -INTRODUCTION
Lecture 1 Welcome to the International Institute of Digital Marketing
Lecture 2 Training Overview
Lecture 3 Register your profile on IIDM Website.
Lecture 4 Become an Affiliate with IIDM.
Lecture 5 Outline and Objectives
Lecture 6 Introduction to Digital Marketing
Section 2: WEEK 1- Marketing Strategy Master
Lecture 7 Search Engine Optimization (SEO)
Lecture 8 How is SEO done
Lecture 9 Content Marketing Aspects to consider
Lecture 10 Refine Your Strategy
Lecture 11 Affiliate Marketing
Section 3: WEEK 2 - Marketing Strategy Master
Lecture 12 Google Analytics
Lecture 13 Google My Business
Section 4: WEEK 3 - Marketing Strategy Master
Lecture 14 What is a Digital Marketing Strategy?
Lecture 15 Digital Certification Badge
Career changers,Entrepreneurs who want to be more entrepreneurial


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