What you'll learn
Figuring out what you will sell.
How to finalize the product range for online sales.
Understanding the pros and cons of the different sales channels.
How to pick the right sales platform for you.
How to ascertain final sell price.
How to manage pricing and competition.
Strategies to ensure positive cash flows.
How to build a strong customer base.
How to build a genuine connecting with your end customer.
All the metrics that are critical for tracking business health.
Requirements
None
Description
It is now common knowledge that if your business is not on the internet then you are missing out.What makes this course unique is that it is two courses rolled into one - you will learn from both sides of the coin - Business 101 and Selling Platform 101!Learn everything you need to know about starting your business (or taking your existing business) online.Learn right from basics about product selection, pricing, distribution channels, managing competitors, what works, and most importantly - what doesn't - all in this power-packed course led by Shayna Arora, Partner Manager at Shopify and Karan Singh, Co-Founder and CEO of Fashion Brand Arsitobrat. Karan is on a mission to help men build a more thoughtful wardrobe by making choices for fashion - simple.With his focus on versatility and minimalism, Karan founded ARISTOBRAT which is transforming the daily-fashion essentials industry across the country among millennials. In a space that is dominated by online heavyweights, international players, and legacy brands, ARISTOBRAT has achieved 150% growth year-on-year since its inception in mid-2017. While people chase valuation and industry norms, he believes in creating in his own space, building a self-sustaining business, and challenging pre-set notions.On the other hand, as an e-commerce consultant, Shayna has helped 500+ brands get their businesses up and running on the internet and has helped them establish global recognition.She holds a Bachelor's Degree in Commerce from Bangalore University and is currently a Partner Manager for India, at Shopify - one of the world's leading e-commerce SAAS platforms.At Shopify, Shayna helped establish online businesses for brands such as Sanjeev Kapoor's Wonderchef and the leading fantasy sports platform - Dream11, among many others.She strongly believes that the joined forces of entrepreneurship and e-commerce have the ability to change any entrepreneur's life for the exponential better!Get ready for valuable insights into practical planning techniques, scaling ideas, pitfalls to avoid, and the best options available to you to grow your business massively!
Overview
Section 1: Part 1: Introduction
Lecture 1 Start & Scale Your Business Online!
Section 2: Part 2
Lecture 2 Deciding Where You Want to Sell
Lecture 3 How to Finalize Your Product Range
Section 3: Part 3
Lecture 4 All Things Pricing
Lecture 5 How to Get Your First 10 Customers | Smart Marketing
Lecture 6 Smart Strategies for Positive Cash Flows
Section 4: Part 4
Lecture 7 Picking the Perfect Selling Platform
Lecture 8 Let's Talk Customers
Section 5: Part 5
Lecture 9 e-Commerce Metric 101
Anybody interested in building and scaling their business online (with Shopify)


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