What you'll learn
Describe what pre-suasion means and how it's different from persuasion
Identify the different components, especially privilege moments and attention span in persuasive interactions
Outline the six principles of influence of human behavior that trigger actions from audience
Describe unity as the new and seventh principle of influence and its impact
Reflect on the use of unethical persuasive principles in making influential interactions
Requirements
This course is suitable for beginners, looking to improve their skills in persuasion and influence.
Description
With this book-based course, learn from best-seller Pre-Suasion by Robert Cialdini in bite-sized video lessons. In Pre-Suasion, author Dr. Robert Cialdini outlines his research on the psychology of influence focusing on the persuasive impact environmental, verbal, and emotional stimulus can have on people's decision making. Discover the process that Cialdini describes, where when you want to "change minds", you need to first change "states of mind". You'll be able to learn how to become a master persuader, as a result of this video series. Going beyond theory, this series with Brian Ahearn, a principal at thoughtLEADERS LLC, offers concrete, real-world examples that can you create ethically pre-suasive approaches to influence your prospects.Upskill with book-based courses by Emeritus InsightsNow get key insights from business best-sellers and autobiographies of world leaders such as Blitzscaling, The Art of War, Atomic Habits, The 4-Hour Workweek, The Lean Startup, Entrepreneurial You, The 7 Habits of Highly Effective People, and others, within minutes.On Emeritus Insights you can build 50+ in-demand skills like leadership, communication, productivity, data science, business planning, marketing, negotiation, strategic thinking, and others to achieve your professional goals. Whether you are a business leader or on your way to becoming one, Emeritus Insights is your learning partner. Upskill, reskill and cross-skill with bite-sized video lessons to shape your success.
Overview
Section 1: Insights from Pre-Suasion
Lecture 1 Persuading Before You Try To Persuade
Lecture 2 What Is Pre-Suasion
Lecture 3 Privileged Moments
Lecture 4 The Importance Of Attention
Lecture 5 Attractors And Magnetizers Of Attention
Lecture 6 Principles Of Influence
Lecture 7 Unity, A New Principle Of Influence
Lecture 8 Using Ethics To Persuade
Lecture 9 Summary of Insights
Lecture 10 Activity 1
Lecture 11 Activity 2
Lecture 12 Activity 3
This course is suitable for anyone who wants to further understand and develop their influencing skills.


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