What you'll learn
Optimize your product merchandising for Wayfair
Optimize your ecommerce shipping operations for Wayfair
Optimize your advertisements and promotions for Wayfair
Optimize your relationship with your Wayfair Category Manager
Requirements
Finalized product developed for selling on Wayfair
Merchant account already created on Wayfair
Description
Wayfair started In 2006, it had $100 million in sales and in 2021 $13.7B and it made a bunch of millionaires along the way. A website focused on enhancing the American Dream and making your house a home. Who would've thought?Yet, the Wayfair marketplace can be a lot to handle, and without an expert guide, instead of making millions, you could lose millions. In my class, you'll learn all of the tips and tricks to ensure that your business is set-up for success on Wayfair. We'll cut the fluff and be concise, use real-life examples, and have check-in questions along the way to help your business skyrocket on Wayfair.In true transparency, all of this information can be found in the Wayfair help center, and you'll learn a lot through experimentation and trial-and-error, but if you're looking to fast track your sales on Wayfair and hear just the important information you need, my class is for you. We won't be doing a how-to-get-started on Wayfair class or give you tips on what type of products work best on Wayfair.Instead, my class is best suited for people who have already finalized product creation and are ready for prime time. If you don't have a product finalized yet, I recommend you come back later.I won't take up much more of your time, you've got other, more important, more valuable things to do. So join me and let's optimize for Wayfair.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Know the Wayfair Customer
Section 2: Merchandising
Lecture 3 Images
Lecture 4 Copy
Lecture 5 Product Details
Lecture 6 Ratings and Reviews
Lecture 7 Pricing
Lecture 8 Product Variations
Lecture 9 Wayfair Professional
Section 3: Operations
Lecture 10 Inventory
Lecture 11 Fulfillment
Lecture 12 Tickets
Section 4: Paid Ads and Promotions
Lecture 13 Sponsored Products
Lecture 14 Sponsored Stores
Lecture 15 Promotions
Section 5: Advanced
Lecture 16 Castlegate
Lecture 17 Managed Accounts
Section 6: Conclusion
Lecture 18 Conclusion
Businesses that want to increase sales on Wayfair


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