What you'll learn
You will know EXACTLY what to say to get others to deeply hear what you say
Apply influencing communication skills when you want to persuade or change someone's mind.
Understand and apply different persuasive psychology techniques.
Communicate and Influence People
By the end of this course, you will be able to powerfully move others to action
The best way to make people take an action by appealing to their emotions
Understand when some techniques are persuasive and when they are not.
How to use persuasion and influence to better your relationships and generate empathy.
Requirements
A willingness to learn
Description
Many people thought that the ability to persuade and influence others came naturally to some people while not to others. While it is true that some people have an inherent ability for persuasion and communication, this does not mean that these skills cannot be taught.You will learn all the communication and persuasion techniques required to persuade anyone in this course. Some may contend that persuading others for one's own gain is immoral, however that is only true if it is done with ulterior motives. The ability to persuade others can help you develop empathy, improve your interpersonal relationships, and take you places and through experiences in life that you previously could only have imagined.You will discover the fundamentals of human behavior, such as the seven psychological drivers, the mechanics of conversation, first impressions, and opinion formation, after a brief introduction from the course specialist, Phillip Hesketh.Influence and persuasion are ineffective if you can't read the other person's emotions. Because of this, it's crucial to understand body language while using persuasive and communicative techniques.Along with learning how to deal with challenging individuals, you will also learn about the universality of persuasion and how to use it both at home and at work. According to Hesketh, businesses and relationships take the same path and may both be improved using the appropriate persuasive psychological approaches.A basic summary of how to get along better with everyone will wrap up the training. In-depth coverage is given to ideas like trust-building, linear probing, and empathy, providing you the tools you need to master corporate communication and lead your life in the way you desire.One of the most researched areas in social psychology, persuasion has implications for business, politics, communication, and personal growth. You will learn about one of the most well-known and tried-and-true persuasion models in this course. You'll begin to understand how all of the components of a convincing message fit together once you have it under control.By the end of the course, you'll be able to make wise choices regarding your message's delivery, its audience targeting, who will deliver it, and other factors. The best part is that you can always refer back to the lessons from this course whenever you need to create a message that will attract and influence your audience.Regardless of the nature of your special message, these tools and strategies are still useful. You'll be able to create messages that sway people's opinions after you comprehend the fundamentals of persuasive influence, regardless of whether you're delivering your message orally, in person, or through audio-visual media.
Overview
Section 1: The Power of Persuasion
Lecture 1 1 - OVERVIEW
Lecture 2 2 - Definitions
Lecture 3 3 - Twelve Laws of Maximum Influence.
Section 2: The Twelve Laws of Persuasion
Lecture 4 4 - Twelve Laws of Persuasion 1/2
Lecture 5 5 - Twelve Laws of Persuasion 2/2
Lecture 6 6 - Dynamic of Persuasion
Section 3: The Law of Dissonance
Lecture 7 7 - Law of Dissonance
Lecture 8 8 - The Law of Dissonance applied to Marketing
Lecture 9 9 - Getting Your Foot in the Door
Lecture 10 10 - Using FITD Effectively
Lecture 11 11 - Three Steps to Using the Law of Dissonance
Section 4: The Law of Obligation
Lecture 12 12 - Law of Obligation : How to Get Anyone to Do a Favor for You
Lecture 13 13 - Definition of the Law of Obligation 1/2
Lecture 14 14 - Definition of the Law of Obligation 2/2
Lecture 15 15 - Applying the Law of Obligation
Lecture 16 16 - Secrets Create Obligation
Section 5: The Law of Connectivity
Lecture 17 17 - Law of Obligation - Contagious Cooperation
Lecture 18 18 - Attraction: The Halo Effect
Lecture 19 19 - Similarity: Similar Is Familiar
Lecture 20 20 - People Skills: Winning Instant Acceptance from Others
Section 6: The Law of Social Validation
Lecture 21 21 - The Law of Social Validation--The Art of Social Pressure
Lecture 22 22 - Crowd
Lecture 23 23 - Social Validation and group
Lecture 24 24 - Social Validation and Marketing
Lecture 25 25 - Social Validation Work
Section 7: The Law of Scarcity
Lecture 26 26 - The Law of Scarcity - Get Anyone to Take Immediate Action.
Lecture 27 27 - The Law of Scarcity in Marketing
Lecture 28 28 - How to Use the Law of Scarcity
Section 8: The Law of Verbal Packaging
Lecture 29 29 - The Law of Verbal Packaging--The Leverage of Language
Lecture 30 30 - Word Choice in Marketing
Lecture 31 31 - The Use of Silence
Lecture 32 32 - Simple but Powerful Words
Lecture 33 33 - Vocal Techniques: Keep People Attentive and Listening
Section 9: The Law of Contrast
Lecture 34 34 - The Law of Contrast--How to Create Extra Value
Lecture 35 35 - The Law of Contrast-How to Create Extra Value
Lecture 36 36 - How to Use the Law of Contrast
Section 10: The Law of Expectations
Lecture 37 37 - The Law of Expectations-The Impact of Suggestion
Lecture 38 38 - Expectations as Assumptions: Expect with Confidence
Lecture 39 39 - Sales Applications
Lecture 40 40 - Creating Personal Expectations
Lecture 41 41 - Pacing and Leading
Section 11: The Law of Involvement
Lecture 42 42 - The Law of Involvement-Create and Awaken Curiosity
Lecture 43 43 - Increasing Participation
Lecture 44 44 - Creating Atmosphere
Lecture 45 45 - Telling Mesmerizing Stories
Lecture 46 46 - Building Suspense and Distraction
Lecture 47 47 - Generating Competition
Section 12: The Law of Esteem
Lecture 48 48 - The Law of Esteem-How Praise Releases Energy
Lecture 49 49 - Self-Esteem
Lecture 50 50 - Pride
Lecture 51 51 - The Ego
Lecture 52 52 - Ingratiation: Make Others Feel Important
Lecture 53 53 - Acceptance
Section 13: The Law of Association
Lecture 54 54 - The Law of Association Create the Climate
Lecture 55 55 - The Power of Endorsements
Lecture 56 56 - Anchors: Capture the Feeling
Lecture 57 57 - Affiliation: Create the Link
Lecture 58 58 - Advertising: The Billion Dollar Persuasive Industry
Lecture 59 59 - Use Association to Persuade and Influence
Section 14: The Law of Balance
Lecture 60 60 - The Law of Balance-Logical Mind vs. Emotional Heart
Lecture 61 61 - Logic: What Stirs an Audience
Lecture 62 62 - Emotion: Winning People's Hearts
Section 15: Your Pre-Persuasion Checklist
Lecture 63 63 - Your Pre-Persuasion Checklist-The Inside Secrets of Maximum Influence
Lecture 64 64 - Monitoring Mindset: The Mental Game of Persuasion
Lecture 65 65 - Monitoring the Ability to Change: Getting Inside the Closed Mind
Lecture 66 66 - Monitoring the Acceptance Level: Determine Where the Audience Stands
Lecture 67 67 - The Persuasion Pitfall
Lecture 68 68 - Monitoring Your Listening Skills: Crack the Code
Lecture 69 69 - Structuring Winning Arguments
Lecture 70 70 - Giving a Call to Action
Lecture 71 The last advice: Preparation Is the Key to Influence
This course is for you if you want to learn the hidden strategies of the most influential people


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