What you'll learn
To TRANSFORM the way you do business and grow quickly, using proven WORLD CLASS tools and techniques
To increase probability of converting sales faster through powerful SALES CONVERSATIONS
Which opportunities to focus on through a prioritised SALES PIPELINE
To be comfortable using an easy 3 step selling process that DEMYSTIFIES sales
To position your product/service right first time through great CUSTOMER UNDERSTANDING
To confidently THINK, PLAN and EXECUTE for SALES SUCCESS
Requirements
An appetite to learn and experiment
To be engaged and involved in practical exercises that can be immediately applied to your own business
Description
Whatever your business or stage of business, Sales revenue is critical to survival, growth, access to investment and ongoing financial stability.It is likely you have invested significant time cost and energy in your company to date, had great feedback about your product's potential and believe for all the right reasons it will sell and continue to sell itself.However, you may be less familiar or comfortable with selling and sales processes and don't see yourself as a stereo-typical 'sales' type. Whilst you know Sales is important, at the same time you might also be juggling all the different elements that make your business work or have so many opportunities you may not be sure where to focus. 10 of the top 20 reasons early stage companies fail are sales skills related (Source: CB Insights).SalesSchool has been developed by London-based Sales experts, with experience from working all over the world, and brings a credible and replicable approach to prioritising and converting customer sales quickly. Using proven tools and techniques and simply structured around 3 key levers, this bite-sized learning will help you achieve sales results fast.The course includes:World class tools and techniques to help you build an effective Sales Pipeline, better Understand your Customers and provide a framework to confidently navigate the Sales Conversation:Sales Pipeline: You will be able to size and prioritise opportunities to help allocate resource and forecast future revenues.Customer Understanding: You will appreciate how a customer's business works, their needs, their goals and ambitions to determine how your product helps them achieve that.Sales Conversation: You will be ready to talk about, or pitch, your product in language your customer will understand and show how it best meets their needs and solves their issues.SalesSchool Notepad to capture your own thoughts and notes as you progress through your learning.Templates and exercises to complete using your own information as you journey through the course.
Overview
Section 1: Introduction
Lecture 1 What is SalesSchool?
Lecture 2 Introduction to Sian and Jemma
Lecture 3 Is SalesSchool for you?
Lecture 4 Why Sales Matter for Early Stage Companies
Lecture 5 Now Let's Get Started
Section 2: Lever 1: Sales Pipeline
Lecture 6 Introduction to the Sales Pipeline
Lecture 7 What is Required?
Lecture 8 Segmenting Your Target Market
Lecture 9 Prioritising Your Target Customers
Lecture 10 Creating a Sales Pipeline
Lecture 11 Review of Lever and Next Steps
Section 3: Lever 2: Customer Understanding
Lecture 12 Introduction to Customer Understanding
Lecture 13 What is Required?
Lecture 14 What You Need to Know
Lecture 15 Who You Need to Know
Lecture 16 Review of Lever and Next Steps
Section 4: Lever 3: Sales Conversation
Lecture 17 An Introduction to The Sales Conversation
Lecture 18 An Introduction to The Sales Conversation (2)
Lecture 19 What is Required?
Lecture 20 Be Ready for The Sales Conversation
Lecture 21 Defining Compelling Benefits for Your Product
Lecture 22 Your Sales Proposal
Lecture 23 Great Questions Reveal Needs
Lecture 24 Framework for a Sales Conversation
Lecture 25 Review of Lever and Next Steps
Section 5: Optimise for Success
Lecture 26 A Brief Moment to Reflect
Lecture 27 How Your Whole Company Can Benefit from SalesSchool
Lecture 28 Now Make it Happen
Entrepreneurs less familiar with the Sales process but know they need one to sell and generate income quickly.,Busy leaders looking to convert the right customer opportunities first and release time for other business needs.,CEO's looking to build their first sales team and wanting consistency of approach and credibility with investors.,Individuals who are part of a B2B Startup or Scale up company needing a first class, replicable sales process to prioritise and convert customers more successfully.


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