What you'll learn
The making of market leaders
Learn about value proposition
Leveraging technology for excellence
The making of brand leaders
Driving supply chain efficiency for leadership
Strategies of brand leaders
Role of people in operational excellence
Managing innovation and product leadership
Customer intimacy and market leadership
Learn about customer oriented leadership
Leadership through building integrated solution
Requirements
No requirement
Description
Present times are exciting for the rules of business in every sphere are being rewriting. Technology and advancement in all fields of knowledge along with with globalization, internet and communication revolution has change the way we live, work as well as do business. There are a complete total change in management style, product and service offering, production and operations management, research and development and marketing management etc.Global companies that have existed and are continuing to grow for the past decades, you will naturally wonder as to what has made these companies such global business giants. Companies like IBM, HP, Samsung, GE etc are global brands that you will find in every country and every market. These global brands have successfully dominated the markets and maintained their leadership and build unbelievable brand loyalty despite severe and intense competition and shorter product life cycles.The global market leaders or brand leaders stand apart from the rest through value differentiation that they deliver to their customers. Such organizations continually strive to achieve excellence in their chosen product or service and ensure that they are ahead of the customer expectations all the time. This is possible only when the organization or the management embraces a clear cut marketing strategy and strives to build excellence in the chosen market delivery system.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Making of market leaders
Lecture 3 Brand leadership building blocks
Lecture 4 Key to brand leadership and growth
Lecture 5 Value proposition
Lecture 6 Product value proposition and business process re-engineering
Lecture 7 Service excellence and technology
Section 2: Key Branding Pointers
Lecture 8 Why is your brand losing out
Lecture 9 Value proposition lessons
Lecture 10 Product leadership through excellence
Lecture 11 Leveraging technology for excellence
Lecture 12 Leadership through product innovation
Lecture 13 Building an ideal brand
Lecture 14 Driving business leadership through customer service
Section 3: The Making Of Brand Leaders
Lecture 15 Management culture
Lecture 16 Human resources
Section 4: Driving Supply Chain Efficiency For Leadership
Lecture 17 Operational excellence and efficiencies on Integrated Supply chain
Lecture 18 Innovation in technology
Section 5: Strategies Of Brand Leaders
Lecture 19 Effective customer service strategy
Lecture 20 Excellence in operations
Lecture 21 Covering the market globally and locally
Lecture 22 Control cost
Lecture 23 Implement good marketing plan
Section 6: Role Of People In Operational Excellence
Lecture 24 Standardization of process automation training
Lecture 25 Promote performance recognition and reward system
Section 7: Managing Innovation And Product Leadership
Lecture 26 Research and development innovation
Lecture 27 Excellence in management
Section 8: Customer Intimacy And Market Leadership
Lecture 28 Alleviate customer problems
Lecture 29 Participatory approach to working with the customer
Section 9: Customer Oriented Leadership
Lecture 30 Learning and understanding all about customer business and designing solution
Section 10: Leadership Through Building Integrated Solution
Lecture 31 Customer centric approach
Lecture 32 Customized and integrated solution
everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors, CEO , shareholders etc


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