What you'll learn
Things freight brokers can do to attract customers
Carriers relationship management tips for freight brokers
Three strategies to build a freight broker book of business
Freight brokerage best practices how to qualify new customers
Customer satisfaction tips for freight agents
Three tips for brokers to gain and retain cstomers
Freight brokers sales tips for prospecting shippers customers
Ways freight brokers companies and shippers to fulfill customer experience promises
Digitization of the freight brokerage industry
How can freight brokers build better carrier relationship
Ways parade helps brokerage gain a competitive advantage
Essential logistics key performance indicators and metric you need to track
Requirements
No requirement
Description
A freight broker is an intermediary between a shipper and a freight service provider.Freight brokers can specialize in certain types of freight such as equipment hauling on lowboys, oversize, bulk tanker, auto, or other types of freight transportation. Many shippers either underestimate the role of freight brokers or have a skeptical attitude towards their business. This misunderstanding of direct freight services is a result of not knowing how exactly brokerage services function, and how to work with them. Working with freight brokers can significantly reduce your time spent on load arrangements and carrier search.Freight brokers have pre-existing relationships with carriers, so they can often provide lower freight rates to the customers. Once you collaborate with your freight broker, you can eliminate transportation costs because of their reduce rates and have more efficient logistics processes.The customer satisfaction is a very key and essential point in freight broker business, when brokers satisfy their customers well then they will always get repeat business and good word of mouth recommendation. Pricing forms the basis for all business decisions, and while today's shippers and carriers want strategic value, pricing structure always influences transportation decisions. Its the pricing structure that secures carriers and shippers, but it is not always the price that keeps customers. The current trends in digitization has help brokers to effectively and efficiently deliver quality service to their clients. If a broker delivers faster and with fewer performance issues than a competitor, future price adjustments may be more accepted by carriers and shippers.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 What is a freight broker
Lecture 3 What does a freight broker do
Lecture 4 Advantage of using a freight broker
Section 2: How Can Freight Broker Build Better Carrier Relationship
Lecture 5 Benefits of strong carriers relationship
Lecture 6 Build trust
Lecture 7 Stand out from the competition
Lecture 8 Be thankful
Lecture 9 Pay on time
Lecture 10 Communicate
Lecture 11 Do not shy away from technology
Section 3: Carrier Relationship Management Tips For Freight Broker
Lecture 12 Start small
Lecture 13 Collect information
Lecture 14 Make promise you can keep
Lecture 15 Grow your business with your carrier
Section 4: Three Tips For Brokers To Gain And Retain Customers
Lecture 16 High-velocity quotes
Lecture 17 Carriers network strength
Lecture 18 Managed technologies
Section 5: Customer Satisfaction Tips For Freight Agent
Lecture 19 Provide personalized attention
Lecture 20 Ask for feedback and implement changes
Lecture 21 Exceed expectation
Lecture 22 Consistency
Section 6: Freight Brokers Sales Tips For Prospecting Shipper Customer
Lecture 23 Introduction
Lecture 24 Know your prospect websites well
Lecture 25 Tap your inside knowledge of industry
Lecture 26 Build a referral pipeline
Lecture 27 Expect resistance by prepping responses
Lecture 28 Stay focused; do not give up
Lecture 29 Demonstrate the value of your company
Lecture 30 Emphasize the third-party nature and outside view of your brokerage
Section 7: Freight Brokerage Best Practices How To Qualify New Customers
Lecture 31 The problem with an all the freight approach
Lecture 32 How to qualify or disqualify freight customer
Lecture 33 Freight brokerage best practices
Section 8: Three Strategies To Build A Freight Broker Book Of Business
Lecture 34 Full service
Lecture 35 Lane- focused
Lecture 36 Industry -focused
Section 9: Digitization Of The Freight Brokerage Industry
Lecture 37 Introduction
Lecture 38 Cloud-based TMS
Lecture 39 Real-time transportation visibility platform
Lecture 40 Digital freight network; carrier capacity
Lecture 41 Business intelligence tools
Lecture 42 Digital freight broker benefits
Section 10: Ways Parade Helps Brokerage Gain A Competitive Advantage
Lecture 43 It can help broker improve relationships with carriers
Lecture 44 Parade makes carriers reuse
Lecture 45 It serves as a carriers CRM reducing reliance on tribal knowledge
Lecture 46 You can preplan loads with parade
Lecture 47 Key integration partners can help you transform your tech
Lecture 48 Parade help broker book more loads faster
Section 11: Ways Freight Broker Aid Shippers To Fulfill Customer Experience Promises
Lecture 49 Freight broker companies use technology to find capacity in times of market
Lecture 50 Brokerages are more likely to use data to track carrier performance
Lecture 51 Broker companies business depends on satisfied happy end-user
Lecture 52 Broker experience and radical visibility provide the ultimate peace of mind
Section 12: Essential Logistics KPIs And Metric You Need To Track
Lecture 53 Introduction
Lecture 54 Order management KPIs
Lecture 55 Supply KPIs
Lecture 56 Inventory KPIs
Lecture 57 Distribution KPIs
Lecture 58 Transport management KPIs
Section 13: Things Freight Brokers Can Do Attracts Customers
Lecture 59 Introduction
Lecture 60 Proper licensing
Lecture 61 Multiple modes
Lecture 62 Stay in touch with drivers
Lecture 63 How long you have being in business matter
Lecture 64 Join professional association
Freight brokers, freight forwarders, transport operators, trucking companies, truck drivers, managers, directors, CEO, Transport consultants, students, business people, wholesalers, distributors, etc


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