What you'll learn
The key criteria every artist should consider, prior to looking for gallery representation
Useful tactics you can adopt when approaching a gallery for the first time
Various research skills and tactics you can use, when identifying a gallery as a future business partner
How to deal with rejection from a potential gallery, and turn it to your advantage
Understand what the gallery needs from you, after you both agree to start a mutually beneficial working relationship.
Requirements
Artists who know basic computer skills for writing emails, creating a document with columns and creating JPGs images from their artworks (via photoshop for instance). No business or marketing experience required.
Description
As an ambitious artist, you may have decided that working with a gallery will help elevate your career to the next level. However, how and where do you find a gallery that is right for you? How can you navigate rejection, and stay motivated? And what are galleries looking for when they sign up a new artist?In this course, we will exploreThe key criteria every artist should consider, prior to looking for gallery representationVarious research skills and tactics you can use, when identifying a gallery as a future business partnerUseful tactics you can adopt when approaching a gallery for the first timeUnderstand the general mind-set of a gallery, when they sign up a new artistHow to deal with rejection, and turn it to your advantageWhat to provide a gallery, once you are signed up in their programWhy You Should Take This ClassAs an artist, you play a key role in a gallery's identity. Afterall, a gallery is as good - or successful - based on their program of artists they represent.It is therefore to every artists' advantage to understand how the artworld works; where the gallery plays a key role in this relationship-symbiosis between the art collector, gallery and artist.So, whether or not you decide to find gallery representation, understanding how this dynamic affects an artist, is knowledge that is to your advantage.Who This Class is ForFor any artist who has either been active for years, or is a fresh graduate. Understanding the business side of being an artist, is important when embarking on a career where you are your own boss. Every artist, is in essence an entrepreneur!
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Do you need a gallery? Your project and homework!
Lecture 3 Three questions to ask yourself, whether or not you need a gallery!
Lecture 4 How to identify the right gallery for you
Lecture 5 Making contact: how to reach out to a gallery and introduce yourself
Lecture 6 Handling rejection from a gallery, and turning it into a positive experience.
Lecture 7 Providing a gallery the information they need from you when working with them
Lecture 8 Final words to help you on your way!
For any artist who has either been active for years, or is a fresh graduate. Understanding the business side of being an artist, is important when embarking on a career where you are your own boss. Every artist, is in essence an entrepreneur!


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