What you'll learn
Succeed with Video Content on TikTok, Instagram and YouTube
Learn how to Reverse-Engineer the Best Practices and Strategies in Your Niche
Understand What Makes a Creator Memorable and Unique
Expand Your Content Business to Other Platforms and Formats
Requirements
Interest in Video Content Creation
Description
Whether you're an individual creator or a business, creating video content is absolutely crucial for success. Video is becoming the major type of content on the internet, and "vertical videos" like on TikTok, Instagram Reels and YouTube Shorts are growing exponentially. The beauty of these platforms is that they are the best ones for organic reach, meaning that your videos will be shown to an audience even if you don't have any followers. And if your videos are particularly great, they can even go viral.In this course you will learn a method to uncover the best practices and strategies from creators in your niche. Because of the size of these platforms and the variety of videos that you can find there, it is not possible to teach a "one size fits all" method that explains how to succeed. Each individual niche is different, audiences expect various approaches from creators they follow, and some patterns emerge. This course will teach you a process to detect those patterns by reverse-engineering them, and this will allow you to apply them to your own content.The first section of the course explains the reverse-engineering method by using a YouTube creator as an example. The second section is more for businesses, how to expand the content beyond one platform and one format by reverse-engineering the content strategy of your competitors. And finally, the third section shows the reverse-engineering method in practice with more examples per platform (Instagram, TikTok...).
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 What this course is all about : a concrete example
Section 2: The Method to Find the Best Strategies - YouTube Example
Lecture 3 YouTube - Analyzing what works in Videos
Lecture 4 YouTube - Titles, Thumbnails and Channel Strategy
Lecture 5 Can you succeed without any of these strategies?
Lecture 6 Critical concept : the value of your audience
Lecture 7 Content Tilt: the final piece of your success puzzle
Lecture 8 Section Recap
Section 3: Business - Your Social Media Strategy
Lecture 9 Content Marketing Periodic Table
Lecture 10 Which Social Media channels to choose for your brand?
Lecture 11 The Content Pyramid
Lecture 12 Reverse-Engineering a Content Pyramid
Lecture 13 Social Media Platforms Overview
Section 4: More Reverse-Engineering of Successful Content
Lecture 14 Instagram Strategies - How to succeed
Lecture 15 TikTok Strategies - How to succeed (Part 1)
Lecture 16 TikTok Strategies - How to succeed (Part 2)
Lecture 17 Brainstorming File : YouTube example Download
Lecture 18 Brainstorming File : Instagram example
Lecture 19 Brainstorming File : TikTok example
Individual creators who want to succeed on TikTok, Instagram and YouTube,Businesses that want to use video as part of their Marketing Strategy


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