What you'll learn
Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
Find Out How To Find Hundreds Of Keywords You Can Target For Your business
Setting Up Your Google Ads Account, How To Create Campaigns, And How To Optimize Them For Ultimate Efficiency
Learn the Basics of Google Search Campaigns
Requirements
No experience with Google Ads is required!
Description
Now known as Google Ads for search, it is an online advertising platform. Here, you can pay Google some amount of money to show your ads on Websites, Google Search Results, YouTube, and inside some apps using keywords. It works on a PPC or Pay Per Click basis; here, you will only pay if a user clicks on your ads. As the name suggests, most ad types on AdWords are textual with a headline and some descriptions with a link to the advertiser's website.In a nutshell, it works on a bidding basis. These bids are done on keywords. Meaning, if you want your ad to appear when someone searches for "Buy Laptops," you will bid some amount, and it will be compared to other advertisers' bids. If your bid is the most relevant in the competition, your ad will be shown. When the user clicks on your ad, he will be taken to your website, and you will be charged. Now, just to be clear, when deciding what ad to show to a visitor, Google also looks at ad relevancy, user preferences, location, and some other factors, but typically, Bid Amount is a big factor.Now that we have discussed how Google AdWords works and its uses, it is necessary to understand that it is not the only Ad Platform available on the internet. Bing Ads, Media dot net, etc., are also ad networks that support advertising.
Overview
Section 1: Introduction
Lecture 1 Intro to Google Ads
Section 2: Getting Started
Lecture 2 Practical Part of Creating Google Ads Account
Lecture 3 Google Ads-Strategy
Section 3: Structure and Setting
Lecture 4 Structure of Google Ads
Lecture 5 Campaign Settings
Section 4: Add Group
Lecture 6 Add Group Creation Keyword Selection
Lecture 7 Add Creation
Lecture 8 Concept of Quality Score
Lecture 9 Factors Affecting Quality Score
Section 5: Report
Lecture 10 Use of Search Term Report
Lecture 11 Use of ad Action Report
Section 6: Conclusion
Lecture 12 Conclusion
Beginner Google Ads marketers who are curious about advertising to Google's immense platform of highly-engaged customers


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