What you'll learn
Learn retail merchandising
Learn characteristics, function and services of the retailer
Learn comparative analysis of the retail business
Learn classification of retail format, key features
Learn factors affecting the buying decision of the customers n the store
Learn inventory management in retail business
Learn social and economic significance of retail business
Requirements
No requirements
Description
Retail involves the sales of goods from a single point ( malls, markets, department stores, supermarkets etc ) directly to the consumer in small quantities for his end use. Retailing is nothing but transaction of goods between the seller and the end user as a single unit ( piece) or in small quantities to satisfy the needs of the individual and for his direct consumption. There are different kind of retail outlets such as departmental stores, discount stores, supermarkets, warehouse stores, mom and pop store, specialty stores, malls and dollar stores.There are different types of retail pricing models for the retail business such as cost plus pricing, competitive pricing, prestige pricing, psychological pricing, multiple pricing, discount pricing. Cost plus pricing mechanism: Every organization runs to earn profits and so the retail industry. Cost plus pricing works in the following principles: cost price of the product plus profit ( decided by the retailer) is equal to final price of the merchandise. According to cost plus pricing strategy the retailer adds extra amount to the actual cost price of the product to earn his share of profits. The final price of the merchandise includes the profit as describe by the retailer.The display of the product in the retail store must entice the customers. The merchandiser in coordination with the store manager must ensure that the products are according to season as well as latest trends.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 What is retail
Lecture 3 Types of retail stores
Lecture 4 Retail mechanism
Lecture 5 Retail pricing
Lecture 6 Retail merchandising
Lecture 7 Cross merchandising
Section 2: Characteristics, Functions And Services Of A Retailer
Lecture 8 Characteristics of a retailer
Lecture 9 Key functions performed by retailer
Lecture 10 Services provided by retailer
Section 3: Classification Of Retail Formats, Key Features
Lecture 11 Classification of retail on basis of ownership
Lecture 12 Key features of chain store
Lecture 13 Features of departmental stores
Lecture 14 Features of supermarkets
Section 4: A Comparative Analysis Of The Retail Business
Lecture 15 Difference between product of the retail business
Lecture 16 Key points of comparison between retail and wholesalers business
Lecture 17 Key terminology used in retail business
Section 5: Key Retail Business Pointers
Lecture 18 Category management
Lecture 19 Retail marketing
Lecture 20 Role of advertising in retail
Lecture 21 Retail store operation
Lecture 22 Store design and layout
Lecture 23 Role of signage in retail industry
Lecture 24 Role of coupons in retail marketing
Section 6: Factors Affecting Buying Decision Of The Customer At The Store
Lecture 25 Store display and presentation of products
Lecture 26 Ambiance of the store
Lecture 27 Customer treatment
Lecture 28 Store design and layout
Section 7: Inventory Management In Retail Business
Lecture 29 Why inventory management
Lecture 30 Important terminology in inventory management
Lecture 31 Preventory loss of inventory
Section 8: Social And Economic Significance Of Retailing
Lecture 32 Social significance
Lecture 33 Economic significance
Section 9: Conclusion
Lecture 34 Tips to be a successful retailer
students, store managers, retailers, traders, entrepreneurs, marketers, salespeople, merchandisers,bankers, consultants, brokers, investment professionals, entrepreneurs, managers, directors. teachers, marketers , everybody etc


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