What you'll learn
learn how to develop the media plan
Understand how to schedule media
Understand media buying
Learn how media is use synergistically
Requirements
no requirement just have a business interest
Description
Understanding the media is very fundamental to the planning of any media campaign, the media angle of communication is being taken for granted, poor media planning will lead to poor communication outcome which is a total cost and lost to the organisation.Businesses need to develop effect media plan to get the needed results of their adverts. Its vital to properly schedule your media in an effective way for greater impact and result. Media buying is very key to the success of the promotional campaign hence competent people need to be used for greater results.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Introduction to media planning
Section 2: Developing the media plan
Lecture 3 Market background
Lecture 4 Target market
Lecture 5 Product/service background
Lecture 6 Budgets of the media
Lecture 7 Media characteristics
Lecture 8 other characteristics
Section 3: Media Scheduling
Lecture 9 Media scheduling
Section 4: Media Buying
Lecture 10 Volume discount
Lecture 11 Local advertising rates
Lecture 12 Holding part of budget back
Section 5: Using Media Synergistically
Lecture 13 To increase campaign coverage
Lecture 14 To increase frequency of exposure to the campaign
Lecture 15 To allow for different executives to be used in different media
Lecture 16 To increase impact of the message
Section 6: conclusion
Lecture 17 media overview
everybody, students, business people, professionals, self employed, managers, directors, companies,


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