What you'll learn
Identify Marketing Opportunities
How to Leverage Traditional Press, Podcasts and Artices
How to Repurpose Content for Social Media Posts
How to Develop a Marketing Calendar
Requirements
Beginners are welcome.
Description
Unlike blatant advertising, content marketing allows for more avenues to share information with your audience. The diversity of content types lets you reach different types of audiences. From blog post to reels, content is vast and creating it can be taxing but it doesn't have to be. Content marketing can be fun and spur creativity.With a little preparation, you can continue to share relevant, compelling content with your online community. In this course, you will learn:· How to anticipate marketing opportunities· How to develop a marketing/content calendar· How to repurpose your contentWe will discuss methods to get more posts from your content and leverage some of the promotional opportunities you have that allow you to position yourself as an authority in your industry. Content marketing allows you to offer non-promotional content to your audience. They will get to engage with you and discover more about your brand without the call to make a purchase. Here's a hint: the majority of your content should be non-promotional.This allows you to build a community of followers who will look to you as the expert. The course will be great for those who have a personal brand, smaller organizations and novice content creators trying to generate new ways to keep the news feeds fed.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Anticipating Marketing Opportunities
Lecture 2 Anticipating Marketing Opportunities
Section 3: Marketing Calendar
Lecture 3 What Could Be on a Marketing Calendar
Lecture 4 Action Step: Creating a Marketing Calendar
Section 4: Content Types
Lecture 5 Repurposing Content
Lecture 6 Action Step: Practice Repurposing Content
Section 5: Batching & Scheduling
Lecture 7 Batching & Scheduling
Lecture 8 Action Step: Try Batching & Scheduling
Lecture 9 Thank you!
Personal brands trying to figure out how to market their businesses,Organizations with a small marketing team,Beginner soloprenuers who are unfamiliar with marketing


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