What you'll learn
How to implement continuous product discovery activities at your workplace
Approaches for connecting discovery activities with your product roadmap
Get 16 MIRO discovery templates included with guidance on how to adapt them to your workplace
Decode the popular "Double Diamond" framework
Understand which discovery methodology to use and when
Requirements
The course assumes a basic knowledge of Agile development practices
MIRO. I'll show you how to get access to the FREE version of MIRO where all course templates are hosted.
Description
Welcome to Product Management: Continuous Product Discovery.Successful Agile Product teams have moved toward a truly cross-functional product team model where the teams that develop the product are the ones responsible for doing their own discovery. They do their own user research, conduct their own experiments, and synthesize what they are learning week-over-week to support their daily product decisions.But Product Discovery is still widely misunderstood and incorrectly applied at many companies. I created this course and packed it with practical, real-world experiences that I've gained working with Product teams around the world. All theory is paired with practical exercises we'll complete together in your workbook.What you'll get from this course.In this course, you'll learn:1. How to develop the habits necessary to create a continuous feedback loop between your product development ideas and your customers.2. How to build a Product Roadmap that supports Product Discovery.3. A simple way to interpret and implement the "Double Diamond" framework.4. Which discovery methodology to use and when?Also, I'll supply you with 16 MIRO Product Discovery Templates covering the most popular discovery methodologies. You'll be able to copy them and quickly get started applying what you've learned at your own workplace.Why learn Modern Product Discovery?The demand for the "strategic" Product Manager is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work.Don't Imitate. Understand.This course will teach you proven discovery techniques used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you're a Product Manager looking to level up your product discovery skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Developer, etc), you're also in the right place.What if I have questions? I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you'll never find yourself stuck on one lesson for days. With my hand-holding guidance, you'll progress smoothly through this course without any major roadblocks.So Let's Do This! Enroll now and sharpen your product discovery skills. See you on the inside!
Overview
Section 1: Product Discovery Basics
Lecture 1 Welcome & Course Overview
Lecture 2 What is Product Discovery?
Lecture 3 Adjusting Course Speed
Lecture 4 Join the Student Community
Lecture 5 Four Risks to Mitigate
Lecture 6 Connecting Discovery with the Roadmap
Lecture 7 Decoding The "Double Diamond"
Section 2: Phase 1 - Discover (The Problem Space)
Lecture 8 Section Introduction
Lecture 9 5 Product Discovery Principles
Lecture 10 The Goal of the "Discover" Phase
Lecture 11 Tips For the "Discover" Phase
Lecture 12 Methods Used in "Discover" Phase
Lecture 13 Get MIRO Templates
Lecture 14 Method 1: Empathy Map
Lecture 15 The Customer Interview
Lecture 16 Method 2: In-Depth Interviews
Lecture 17 Method 3: Ethnographic Research
Lecture 18 Method 4: Journey Mapping
Section 3: Phase 2 - Define (Where to Focus)
Lecture 19 Section Introduction
Lecture 20 The Goal of the "Define" Phase
Lecture 21 Testing Business Viability
Lecture 22 Tips For Define Phase
Lecture 23 Methods Used in Define Phase
Lecture 24 Method 5: 5 W's
Lecture 25 Method 6: Stakeholder Interviews
Lecture 26 Method 7: "How Might We" Questions
Lecture 27 Method 8: Fishbone Diagram
Section 4: Phase 3 - Develop (Ideas & Priorities)
Lecture 28 Section Introduction
Lecture 29 The Goal of "Develop Phase"
Lecture 30 Tips For "Develop" Phase
Lecture 31 Methods Used in Develop Phase
Lecture 32 Method 9: Crazy 8
Lecture 33 Method 10: Brainstorming
Lecture 34 Method 11: Inspiration Sessions
Lecture 35 Method 12: Sketching
Section 5: Phase 4 - Deliver (Prototypes & Tests)
Lecture 36 Section Introduction
Lecture 37 The Goal of "Deliver" Phase
Lecture 38 Tips For "Deliver" Phase
Lecture 39 Creating Prototypes
Lecture 40 Prototyping Techniques
Lecture 41 Testing Usability
Lecture 42 Testing Value
Lecture 43 Testing Feasibility
Lecture 44 Methods Used in Deliver Phase
Lecture 45 Method 13: Business Model Canvas
Lecture 46 Method 14: Wireframing
Lecture 47 Method 15: Effort/Impact & Priority Matrix
Lecture 48 Method 16: Usability Testing
Section 6: Conclusion
Lecture 49 Bonus Lecture
Product management professionals,Entrepreneurs and small business owners,Business Analysts,Product Marketing Managers,Data Analysts,Engineers and developers,Operations Managers,Designers,People interested in transitioning to the tech industry


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