What you'll learn
Understand the main principles of modern marketing and how to relate them to Online Markeing
Discover the importance of identifying their customer first
Be able to construct a basic marketing message that will engage a potential student or customer
Discover a wide range of Online and Offline marketing channels
Learn about the importance of Course Links and how to use them effectively
Understand what is meant by Search Engine Marketing ("SEM") and how to use it effectively
Discover the potential of Content Marketing and how to employ it as part of an Online Marketing campaign
Discover the growing importance of Video marketing
Be shown 15 amazing (and easy to implement) video marketing strategies
Understand the importance of eMail marketing and why you have to use it
Requirements
Access to the Internet
Have already created or be planning to create an online course or a digital product you are intending to sell online
Description
Course Update July 2016: I have incorporated this course content into my Udemy MasterClass Level 2 and Level 3 Courses. However, if you would like dip your toe in the water here, then you can do so without getting a second mortgage. For that reason, I have reduced the price on this course and brought it back to the market place.++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++Are you great at creating digital products but confused when it comes to marketing them?
Are you trying to work out how to grow your online sales?
Do you need to find new students for your courses? New customers for your products?
I think we have all be in your situation at one time or another! I certainly was!
Hello, I am John Colley and welcome to my Course. I am really looking forward to working with you.
What if I can set out clear frameworks for your online marketing? Help you to understand the main principles of modern marketing? Help you to get your marketing started straight away! No more lost opportunities, no more lost sales!
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What Students are saying about this Course
"A must watch course for new instructor and old
John give all Udemy instructors, and any video course producer, the best primer on courses I have seen. He touches on all the main points, teachers need to be aware of.
To go into great depth on any of them would make this course weeks long, but what I like is that you can pick those areas you may not have thought about and improve them, either by taking more of John's courses that deal with that specific topic or course by other Udemy instructors on the topic.
My point in you won't 'miss' anything. Delivered in John's trademark 'direct and to-the-point' style, you won't be wasting your time when you take this course." Scott Paton, Five Stars
"FANTASTIC COURSE FOR ALL NEW TO UDEMY AND WANTING TO KNOW HOW TO MARKET
This is a fantastic course for all people who have created a course on Udemy and now find them saying, "Now what?".
John explains clearly what each component of marketing is about and gives you a place to begin.
That's the beauty of this course - a place to begin marketing especially if you need to understand what to do, when, how to go about it and get started - today - now.
I've taken a lot of courses on marketing but never understood as well as I did when I finished this course.
Don't wait one second longer - take the course - take notes - take the steps - and build your marketing from here. That's all I needed - a place to start and this is it!" Lorraine Arams, Five Stars
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In this course you will discover
What is meant by the 4 Ps of MarketingThe difference between Push and Pull MarketingHow to choose the right type of Marketing campaignWhy its important to start with your customer?How to write an effective marketing messageWhy you need an effective campaign management strategyHow you can benefit from studying other instructorsA wide range of Online and Offline Marketing channels you can useWhat is meant by Search Engine MarketingHow to adopt a Content Marketing StrategyThe benefits of Video MarketingWhy you must use eMail MarketingA checklist for an effective Social Media Marketing StrategyHow to use your Udemy course links effectively
This course has been based on years of experience learning how to be an effective online marketer. Udemy do a great job of promoting your course, but you can double your sales with your own promotional efforts!
What are you waiting for? Why are you leaving these sales behind!
Start being an effective marketer of your own digital products and courses today!
Don't forget the 30 Day "No Quibble Money Back" Guarantee!
Enrol today and kick start your own marketing!
Best regards
John Colley, The Six Minute Strategist
Business Strategist, Online Course Expert and Founder and Host of the Online Learning Podcast
Overview
Section 1: Introduction to the Course
Lecture 1 Introduction
Lecture 2 Three Reasons To Publish on Udemy
Lecture 3 Please Introduce Yourself
Section 2: The Fundamental Frameworks of Modern Marketing
Lecture 4 The 4Ps of Marketing
Lecture 5 Push vs Pull Marketing
Lecture 6 Three Types of Marketing Campaigns
Section 3: Get Your Marketing off the Ground
Lecture 7 Know Your Customer
Lecture 8 How to Write an Effective Marketing Message
Lecture 9 The Importance of Marketing Management
Lecture 10 Why You Should Watch Other Instuctors' Courses
Section 4: Choosing Your Marketing Channels
Lecture 11 Online Marketing Channels
Lecture 12 Off Line Marketing Channels
Lecture 13 Time Out: I Would Love to Get Your Feedback on this Course
Section 5: Key Online Marketing Strategies
Lecture 14 What is Search Engine Marketing?
Lecture 15 What is Content Marketing?
Lecture 16 Simple Seven Step Content Marketing Strategy
Lecture 17 What is Video Marketing?
Lecture 18 Effective Video Marketing Strategies
Lecture 19 15 Ways to Entertain, Instruct and Inform with Video Marketing
Lecture 20 Why you must use Email Marketing
Lecture 21 Social Media Marketing
Lecture 22 How to Use Your Course Links
Section 6: How to Find Keywords
Lecture 23 How to Find Keywords Part 1
Lecture 24 How to Find Keywords Part 2
Section 7: Course Summary and Wrap Up
Lecture 25 Course Summary and Wrap Up
This course is meant for Online Course Instructors and Infopreneurs who are new to Online Marketing,The course is designed to help you to understand the key aspects of Online Marketing, particularly for digital content creators,If you already have experience of Online Marketing, you may not find this course advances your knowledge.


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