What you'll learn
Understanding the Marketing Mix and Customer Journey
Understanding the Difference Between Traditional and Digital Methods
Understanding the Different Types of Digital Marketing
Understand Which Digital Marketing Method is Best Suited for Which Objective
Requirements
No Marketing Skills Required
Description
Marketing, and digital marketing in particular, is like a super power in the information age.The ability to find your ideal audience in a crowded marketplace can be the difference between a hobby and a successful business. This course is delivered by Ryan Bracha, Managing Director of Gala Education & Marketing Ltd, also known as GEM. Ryan is also a published author and music artist, and has spent many years on a mission to understand digital marketing in its many forms. This is a condensed version of everything that Ryan has learned over the years, intended to open the eyes and minds of total beginners, to help them to understand the benefits and pitfalls, of the many different digital opportunities available to businesses and individuals alike. At the end of this course, you will have a clearer understanding of basic marketing theory, and the different avenues online that you can use to reach more people, better, and hopefully, cheaper. Starting with the Marketing Mix and Customer Journey to help you to understand marketing theory, Ryan's course will help you to get to grips with the key differences between traditional methods and modern digital marketing methods. There's a solid introduction to Search Engine Optimisation, Email Marketing, Pay-Per-Click Advertising, Social Media and Influencer Marketing, and Content Marketing.If you have a new business or you're operating an existing small business that is struggling to make an impact with its online activity, this simple course has been designed to help you to think more clearly about which digital marketing methods are best suited for finding your prospective customers at the right time of their journey. It will also serve as an eye-opening introduction, for people who are seriously considering a change of career.This course is the first of a series of increasingly in-depth tutorials, intended to highlight the very important aspects of launching a business, and building a successful online presence for your brand. Keep your eyes open for the forthcoming courses:* How to Build an Effective and Successful Brand* How to Create a Business Plan and Long-Term Marketing Strategy * Getting Discovered: A Guide to Effective Search Engine Optimisation* Fast Track to Visibility: A Guide to Effective Pay-Per-Click Advertising* Content is King: A Guide to Effective Content Marketing* Socially Acceptable: How to be a Brand on Social Media* No Junk: How to Successfully Reach Your Mailing List* How to Pitch Your Business Idea to Investors
Who this course is for
Beginners to Digital Marketing
New Business Owners
Businesses Struggling to Make an Impact Online

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