What you'll learn
Why crafting a stand out message is crucial in business for solopreneurs
Identify what makes your message stand out (and not blend in)
Learn the 7 elements of a standout message (and how to use this in your marketing)
The mistakes to avoid when it comes to messaging and marketing (and what to do instead)
The simple yet overlooked strategy to attract clients in droves
Learn how to write copy that captivates
Requirements
No experience required - an open mind and willingness to learn is essential
Description
Marketing for Solopreneurs is an introductory course which is designed to show solopreneurs how to craft a marketing message that makes it easy for people to find you and hire you. A message that lets you stand out and sell out your courses, programs and services.Let's face it, you don't want to be the world's best kept secret but that happens when you don't tell people what you do.And when you don't people enough times. Marketing is not 'one and done' - it is on-going (after all, you don't see the big brands stop marketing!)But you're not a big brand. It's just you in business and much of your hesitation and reluctance to market can be down to lack of confidence, the fear of being visible and worrying about what people will think.These fears and worries can be deeply paralyzing but what if it didn't have to be that way?Many of these fears can be dispelled with a powerful marketing message that makes it very clear what you do and who you do it for. So it's easy to attract clients, get great referrals and potential collaborators. This course is going to show you how to craft that message, a message you love and can't wait to shout from the rooftops!Who this course is for:online entrepreneurscourse creatorssmall business ownerscreativesonline business ownerseducators
Overview
Section 1: Workshop 1: Anatomy of a Stand Out Message
Lecture 1 Your Message Matters
Lecture 2 A Bland Message
Lecture 3 A Stand Out Message
Lecture 4 7 Elements of a Stand Out Message
Lecture 5 Your Assignment
Section 2: Workshop 2: Messaging Pitfalls
Lecture 6 Your Message is the Foundation
Lecture 7 Messaging Pitfalls
Lecture 8 The Remedy
Section 3: Magnetise Dream Clients in Droves
Lecture 9 How to Magnetise in Droves
Section 4: Workshop 4: How to Write Copy That Sizzles
Lecture 10 The #1 Essential Skill
Lecture 11 8 Elements of Copy That Sizzles
Section 5: Your Next Step
Lecture 12 What Happens Next
This course is ideal for solopreneurs who find marketing challenging. It doesn't come easily to you and you're looking for guidance on how to create marketing materials and assets that attracts ideal clients. You're looking to understand the basics of marketing so you can attract new leads, sales and clients.


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