What you'll learn
Establish your personal, professional, or business branding and increase your brand recognition
Understand your audience and create content tailored for their specific interests and demographics
Develop a content conceptualization and content marketing strategy to produce regular, high-quality content
Set up a home studio with minimal equipment for beginners and upgrade your equipment as you become more advanced
Generate a constant stream of engaging content by repurposing your existing content for social media posts
Effectively grow your audience by engaging with your followers and subscribers on YouTube, Twitter, TikTok, Instagram, LinkedIn, Pinterest, and Twitch
Record, edit, and produce professional audio and video content using Camtasia and Audacity
Create, record, and publish a podcast to all popular networks including Apple Podcasts, Spotify, Audible/Amazon Music, Google Podcasts, and more
Create a WordPress website and optimize it for SEO to improve your search ranking for your website and blog posts
Requirements
No content marketing or content creation skills are required.
Description
Welcome to my course on content creation and content marketing, your complete guide to creating professional content for written, audio, and video formats and creating a successful content marketing plan.My name is Shelley Benhoff and I have been a professional content creator since 2015. I make six figures creating very niche content without hundreds of thousands of followers. In this course, I will walk you through everything I have learned about creating content and a content marketing plan to help you create content that is high-quality and engaging for your audience.By the end of this course, you will have the skills that you need to create and promote high-quality content.In this course, we will review my entire process for content creation including:Content Conceptualization: Selecting a topic and format including assignments and worksheets to help you get started quickly.Creating Written Content: Creating a WordPress blog in under 10 minutes, designing your website using Canva, and publishing your first blog post.Creating Audio Content: Buying a microphone and setting up a home studio, recording and editing audio tracks using Audacity, and publishing an audiobook.Starting a Podcast: Planning your podcast format, scheduling guests using Calendly, recording a podcast using Riverside fm, and publishing your podcast to every popular network including Apple Podcasts, Spotify, and Audible using Anchor.Creating Video Content: Setting up lighting, recording and editing video using Camtasia, and reviewing the post-production process. Publishing Videos on YouTube and Streaming: Creating a YouTube Channel, publishing videos to YouTube, creating YouTube video thumbnails in Canva, selecting YouTube video tags, and streaming with Streamlabs OBS.Understanding SEO Basics: Learning how SEO works, finding keywords using Google Trends and autocomplete, understanding your audience using Google Analytics, and using YoastSEO for WordPress.Promoting Your Content: Repurposing content for social media, scheduling content using Buffer, getting followers, and most importantly, content creator etiquette!This course includes several assignments, worksheets, and walkthroughs featuring my own tried-and-true methods in creating professional content. I will walk you through my entire studio setup and provide you with a list of equipment and software that I have used over the years to help you get started quickly.This course covers my entire workflow for creating content, and you should walk away with the tools that you need to get started creating content that is high quality and promote your content using a professional content marketing plan. You can apply this knowledge to grow your personal brand, advertise your business, or get a job in content marketing.With all of that in mind, I hope to see you inside!
Overview
Section 1: Course Overview
Lecture 1 Introduction
Section 2: Content Conceptualization
Lecture 2 Introduction
Lecture 3 Finding Your Niche
Lecture 4 Reviewing Options for Written Content
Lecture 5 Conceptualize Video Content
Lecture 6 Planning Audio Content
Lecture 7 Section Summary
Lecture 8 Content Planning Worksheet
Section 3: Creating Written Content
Lecture 9 Introduction
Lecture 10 Creating a WordPress Website with Bluehost
Lecture 11 How to Create a WordPress Website with BlueHost
Lecture 12 Writing High Quality Content for Blog Posts
Lecture 13 Writing an eBook
Lecture 14 Outline Your eBook
Lecture 15 Self-Publishing a Book on Amazon
Lecture 16 Offering an Information Product on a WordPress Website
Lecture 17 Getting Started with Canva
Lecture 18 Submitting Articles to Publications
Lecture 19 Section Summary
Section 4: Creating Audio Content
Lecture 20 Introduction
Lecture 21 Buying a Microphone and Audio Equipment
Lecture 22 Setting Up a Home Studio
Lecture 23 Recording and Editing Audio Tracks Using Audacity
Lecture 24 Publishing an Audio Book
Lecture 25 Section Summary
Section 5: Starting a Podcast
Lecture 26 Introduction
Lecture 27 Recap: Choosing Your Podcast Topic
Lecture 28 Planning a Podcast
Lecture 29 Scheduling Podcast Guests Using Calendly
Lecture 30 Recording a Podcast
Lecture 31 Publishing a Podcast
Lecture 32 Adding Your Podcast to Your WordPress Website
Lecture 33 Section Summary
Section 6: Creating Video Content
Lecture 34 Introduction
Lecture 35 Setting Up Lighting for Recording Videos
Lecture 36 Recording Live Video
Lecture 37 Screen Recording Using Camtasia
Lecture 38 Editing Video with Camtasia
Lecture 39 Reviewing the Post-Production Process
Lecture 40 Section Summary
Section 7: Publishing YouTube Videos and Streaming
Lecture 41 Introduction
Lecture 42 Creating a YouTube Channel
Lecture 43 Posting Videos on YouTube
Lecture 44 Creating YouTube Video Thumbnails in Canva
Lecture 45 Selecting YouTube Video Tags
Lecture 46 Streaming with Streamlabs OBS
Lecture 47 Section Summary
Section 8: Understanding SEO Basics
Lecture 48 Introduction
Lecture 49 Learning How SEO Works
Lecture 50 Understanding Your Audience Using Google Analytics
Lecture 51 Finding Keywords Using Google Trends and Autocomplete
Lecture 52 Using YoastSEO for WordPress
Lecture 53 Section Summary
Section 9: Promoting Your Content with a Content Marketing Plan
Lecture 54 Introduction
Lecture 55 Repurposing Content
Lecture 56 Scheduling Content Using Buffer
Lecture 57 Getting Followers
Lecture 58 Content Creator Etiquette
Lecture 59 Section Summary
Section 10: Studying Content Creation and Content Marketing
Lecture 60 Reviewing Content Creation Resources
Lecture 61 Bonus Lecture
Anyone who wants to grow a personal brand or business with content marketing: aspiring content creators, streamers, marketers, job seekers, and freelancers will all find value in this course.


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