What you'll learn
Discover what kinds of niches/work products you can sell as a freelance writer
Identify how you can establish yourself as a writer
Identify how to set your income and time goals
Identify how to market yourself and work with clients successfully
Identify how to grow your freelance writing business
Requirements
Have an understanding about online gig economy
Description
Freelance writers have more opportunities than ever before. Working remotely as an independent contractor freelance writer, you can sell blog and website content, among many other types of content, to clients all over the world. With the boom in digital marketing, you can work with clients to help improve their search engine ranking, brand visibility, and conversions with their clients by writing solid content and copy. Whether you're looking to write copy, SEO content/blogs, articles, or entire books, you can find and run your own business from home. In this course, you'll learn from veteran freelance writer Laura Briggs, who launched her at-home writing career with no advanced training or certifications (or even a degree in English!) You'll learn the ropes of what it takes to work as a freelance content writer, where to find clients, and how to work with clients. You will also learn: Where to find clients and how to pitch them effectively The truth about what it takes to succeed as a freelance writer and common myths Popular niches for freelance writers What to know about setting rates for freelance writing work The best tips for getting your freelance writing business of the ground quickly How to protect yourself in conversations with freelance writing clients, including how to handle edits/revisions A deep dive into cold pitching and how to reach out to prospective clients over email This course is right for: Someone who is brand new to freelancing writingTeachers and other professionals who want to establish a freelance writing side hustleAn aspiring freelance writer who isn't yet sure what kind of content they want to write and sell Authors, virtual assistants, and proofreaders who want to step into freelance writing for money
Overview
Section 1: Establishing Yourself as a Writer and Kinds of Content
Lecture 1 Intro to the Course
Lecture 2 The Most Important Thing to Consider with Everything You Write
Lecture 3 What Kind of Writer Will You Be?
Lecture 4 Content Walkthrough: SEO Article
Lecture 5 Content Walkthrough: Academic Work
Lecture 6 Content Walkthrough: Whitepaper
Lecture 7 Content Walkthough: Sales Copy
Lecture 8 Content Walkthough: Newsletter
Lecture 9 Your Writing Persona and Communication
Section 2: Setting Your Income and Time Goals
Lecture 10 How to Make $100/Day as an SEO Blog Writer
Lecture 11 Introduction to Rate Setting
Lecture 12 Why Writers Struggle with Rates and What to Consider Before You Create Them
Lecture 13 Why Working with a Minimum Order Amount- and the Right Client Type- Makes a Diff
Lecture 14 Great Tool for Determining Your Ideal Hourly Rate
Lecture 15 Final Thoughts on Setting Rates
Section 3: Marketing Basics
Lecture 16 Marketing 101
Lecture 17 Quick Note: Why I Don't Cover Upwork in This Course
Lecture 18 Writing Samples
Lecture 19 Websites 101
Lecture 20 Inside WordPress
Lecture 21 Inside Squarespace
Section 4: How to Cold Pitch Freelance Clients
Lecture 22 What is Cold Pitching?
Lecture 23 What Are the Challenges with Cold Pitching?
Lecture 24 The Cold Pitching Process
Lecture 25 What Goes Into a Cold Pitch?
Lecture 26 Example and Analysis: Cold Pitch
Lecture 27 Staying Organized While Sending Cold Pitches
Lecture 28 How to Research Companies
Lecture 29 Tips for Emailing Companies Your Pitch
Lecture 30 Writing Great Subject Lines and Tips for Connecting with Your Reader
Lecture 31 Tracking Your Follow Ups
Section 5: Sales Calls with Clients: What to Know
Lecture 32 What You'll Learn in This Section
Lecture 33 Why You Should Care About Calls
Lecture 34 What to Do Before You Get on a Call with a Client
Lecture 35 Prepping for Your Sales Call
Lecture 36 How to Start Your Sales Call
Lecture 37 Questions to Ask on a Sales Call
Lecture 38 Helping a Client Who Doesn't Know What They Want
Lecture 39 What to Do with a Client Who Doesn't Show Up
Lecture 40 Handling Clients Who Are Not a Fit
Lecture 41 How to Handle Client Objections
Lecture 42 What to Do If The Client Brings Up Costs on the Call
Lecture 43 How to End the Call and Prepare for Next Steps
Lecture 44 Other Call Issues
Section 6: Working with Clients Successfully
Lecture 45 Onboarding Clients Successfully
Lecture 46 Submitting Work to Clients
Section 7: Growing Your Freelance Writing Business
Lecture 47 Finding Your Sweet Spot
Lecture 48 Ongoing Marketing
Lecture 49 Course Recap
Freelance writers who are interested in growing their business.


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