What you'll learn
Understand how businesses work like a system and what factors are critical to their survival
Appreciate of how global environment affects local businesses
Recognize the impact of regulations and fiscal policies on business
Understand how Corporate Social Responsibility (CSR) is defined.
Identify opportunities for new ventures
Learn how to write a business plan and pitch a project for funding.
Challenge established businesses in being relevant, competitive and profitable
Requirements
Utmost desire to enhance learning and knowledge in business management
An intermediate level of English language
Ability to relate issues faced in current day businesses context and how they fit in larger scope of business management
Have a laptop or desktop computer with internet access
Headphones or speakers
No previous knowledge is required.
Description
Business management offers versatile opportunities to individuals from diverse backgrounds and skills. Talented business managers are always in demand in the evolving global business environment. Business management mainly involves generating profit by creating and selling valued products and services at a reasonable cost to the customers. This also creates enough employment opportunities.Global Finance School brings you this amazing module that helps you in deconstructing the building blocks of a business and how they can be effectively managed. Managing a business involves a persistent effort to build superior products and services at low cost, expand to new markets, fight competition, and retain existing employees and customers while generating profit and complying with rules and regulations.As you realise already business management is a very challenging field which requires multiple skills and a deep appreciation of the business management framework. This course will help you grasp the fundamental principles of business management which is essential for any aspiring or existing business management professional. Whether you are a young professional, experienced businessman or a start-up executive, a better understanding of business management principles is always prized as it helps you make informed decisions and contribute positively to the organisations. Learn and understand what it takes to manage a successful business! After taking this course you will be in a better position to appreciate various factors and their implications that come into play when running a business in a global environment like -Functional aspects of systems in an organisation (Departments)Planning and coordination within an organisationRole of economics in the real worldSurvival and growth in a competitive environmentDifferent types of organisations, priorities, and purposeLocal and international business environments Starting up and seizing opportunitiesBusiness planning and communicationFactors of sustainability and the business environmentSign up now for this amazing course and build your understanding of managing a successful business.
Overview
Section 1: Welcome to the Course!
Lecture 1 Getting Down To Business: An Introduction
Section 2: It's A Jungle Out There
Lecture 2 Economic Naturalism
Lecture 3 The Firm and Its Environment
Lecture 4 Learn more : When Ideas Have Sex
Lecture 5 Learn More : The 6 Killer Apps of Prosperity
Lecture 6 Competition and Countdown to Extinction
Section 3: Different Kinds of Organizations
Lecture 7 Different Kinds of Organizations
Lecture 8 Organizational Purpose
Lecture 9 Stakeholders and Responsibility
Section 4: Global Forces, Local Impacts
Lecture 10 Recommended Reading: Global Forces, Local Impact
Lecture 11 Free Market
Lecture 12 Government Policies
Lecture 13 Global Economy
Lecture 14 The Benefits of Trade
Lecture 15 Further Reading : The World Trade Organization
Lecture 16 Protectionism
Lecture 17 Resistance To Free Trade
Lecture 18 How Organizations Respond
Lecture 19 Homework Assignment: Macroeconomics
Section 5: Corporate Social Responsibility
Lecture 20 The Economy As An Ecosystem
Lecture 21 Changing Attitudes
Lecture 22 The Effects of CSR Programs
Section 6: Where New Firms Come From
Lecture 23 Recommended Reading: Where New Firms Come From
Lecture 24 Did You Know?
Lecture 25 Entrepreneurship
Lecture 26 Seizing Opportunity
Lecture 27 Test Yourself! The Entrepreneur Test
Lecture 28 Realistic Expectations
Lecture 29 Homework Assignment: Where New Firms Come From
Section 7: Finding Opportunity
Lecture 30 Measuring and Forecast Demands
Lecture 31 Total Market Demand
Lecture 32 Area Market Demand
Lecture 33 Total Industry Sales and Market Shares
Lecture 34 Market Segmentation and Customer Acquisition
Lecture 35 Product Development
Lecture 36 Legal
Lecture 37 Further Reading : 3 Hacks to Save on Startup Legal Fees
Lecture 38 Further Reading : When Business Names Confuse Consumers: The Basics of Trademark
Lecture 39 Financing and Critical Issues
Lecture 40 Further Reading : Loan Programs
Section 8: Business Plans
Lecture 41 Values
Lecture 42 Further Reading : Writing A Business Plan
Lecture 43 Did You Know?
Lecture 44 Further Reading : The FSB 'Voice of Small Business' Member Survey
Lecture 45 Planning Operations and Forecasting
Lecture 46 Planning Tools
Lecture 47 Learn More: How to Be Be A Serial Entrepreneur
Lecture 48 Further Reading: How To Turn Your Business Into A Lean, Mean, Marketing Machine
Lecture 49 Plans B-Z
Lecture 50 Selling Your Vision
Lecture 51 Elevator Pitch Vs. Formal Presentations
Lecture 52 Homework Assignment: Planning A Plan
Section 9: Test Your Management IQ Final Exam
Lecture 53 Final Research Project: Build A Company!
Lecture 54 Final Project: Job Shadowing
Existing professionals wanting to enhance their learning on business management,Students planning to take university courses or beginning a career in business management,Entrepreneurs and new business owners interested in critically understanding what goes into managing a successful business,Freelance workers who want to learn how to better manage their time and work,Anybody with an interest in concepts of business management


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