What you'll learn
Assess market potential and opportunities for new products.
Explain the factors that create market potential.
Segment a market and select attractive target market segments
Design appropriate promotions and campaigns for a target segment.
Define and articulate the importance of customer relationship management (CRM)
Design and analyze customer loyalty programs.
Analyze and propose improvements to the markting mix for a project or organization.
Requirements
Desktop or laptop computer
Internet access
Headphones or speakers
We recommend students start with our Introduction to Management course to learn the basic concepts of management.
Description
All businesses need marketing to communicate their product or service to their potential customers or audience. Marketing managers form marketing strategies from analysis of market segments and implement marketing plans to bring value to their company's product or service. Today, marketing is moving fast and it is essential to know the fundamentals as well as the newest industry trends if you want to have an effective marketing campaign.Achieve marketing success for with this comprehensive course.Learn the Foundations of MarketingAssess Market Potential and OpportunitiesMeasure and Forecast Market DemandImplement Branding and Positioning StrategiesBecome a Market GuruKnowing the terms and definitions will help you understand current marketing concepts and methods. This course's detailed lectures and lessons will teach you how marketing works. Use the knowledge of how companies market to excel at your career or take your business's message to your potential customers. Whether you are at the beginning stages of starting your own company or a seasoned businessperson, this course will give you the knowledge critical to communicating value to your target audience.Content and OverviewBuilding from the ground up, this course begins with the fundamentals of marketing terminology and advances onto the latest techniques for analyzing market segments and potential opportunities. The Marketing Mania: Fundamentals of Marketing course covers all of the crucial marketing practices including customer relationship management and what methods work for what type of businesses. This courses lectures, lessons, videos, and quizzes will prepare you for successful marketing in today's fast evolving business environment.The marketing tools provided in this course are the keys to success for your company or your career.
Overview
Section 1: Marketing Mania: Let's Get Started
Lecture 1 Let's Get Started!
Lecture 2 Recommended Reading
Section 2: The Concept Of Marketing
Lecture 3 What Is Marketing
Lecture 4 Functions and Processes of Marketing
Lecture 5 Essential Terminology
Lecture 6 Marketing Mix
Lecture 7 The 4 C's of Marketing
Lecture 8 Marketing Environment
Section 3: Going To The Market
Lecture 9 Strategic Planning
Lecture 10 Consumer Behavior
Lecture 11 Organizational and Industrial Markets
Lecture 12 Segmentation, Targeting and Positioning
Section 4: On Demand
Lecture 13 Measuring and Forecasting Demand
Lecture 14 Total Market Demand Vs Area Market Demand
Lecture 15 Total Industry Sales and Market Shares
Section 5: Branding and Positioning
Lecture 16 Positioning
Lecture 17 Branding
Lecture 18 More Information: BrandZ Top 100 Most Valuable Global Brands 2013 report
Lecture 19 Different Approaches To Branding
Section 6: Perfect Product
Lecture 20 Product Classifications
Lecture 21 Planning, Designing and Packaging
Lecture 22 Product Life Cycle
Section 7: The Price Is Right?
Lecture 23 Price Elasticity of Demand
Lecture 24 Pricing Strategies and Methods
Section 8: In the Right Place, at the Right Time
Lecture 25 Channels of Distribution
Lecture 26 Retailing and Wholesaling
Lecture 27 Market Communication and Promotion
Lecture 28 Measuring Promotion Results
Lecture 29 True Story: Interact With Your Community Using Free Marketing
Section 9: Marketing Method Madness
Lecture 30 Direct and International Marketing
Lecture 31 Learn more: National Do Not Call Registry
Lecture 32 Further Reading: International Marketing Strategies
Lecture 33 Service Marketing
Lecture 34 Learn more: Marketing and the 7P's
Lecture 35 Non-Profit Marketing
Lecture 36 More Information: The Non-Profit Almanac
Section 10: The Customer (Management) Is Always Right
Lecture 37 Recommended Reading: Contagious
Lecture 38 Delivering Customer Value
Lecture 39 Customer Satisfaction
Lecture 40 Further Reading : Can Big Data Cure Your Churn Rate?
Section 11: Online Marketing
Lecture 41 Online Traffic
Lecture 42 Converting Impressions
Lecture 43 Online Marketing Strategies
Lecture 44 Homework Assignment: SWOT Exercise With Blackberry
Section 12: Marketing Mania Final Exam
Lecture 45 Final Research Paper: Internet Marketing Trends
Lecture 46 Final Project: Build A Marketing Plan
Business students,Business professionals ,Small business owners ,Managers ,Salespeople


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