What you'll learn
Global MBA Brand Level of Facilitation
Rebirth your brand by appropriately defining and distinguishing between "brand" and "branding"
Discover and apply your company's unique brand attributes and achieve powerful differentiation
Recognize the 4Ps of Branding and apply them to your business
Learn and apply the '10 Steps To Building An Iconic Brand' to your business or personal brand.
Brand Strategy: Attributes and Recall
Relevant Principles for B2B, B2C and Personal Branding
Apply the global history of branding to relevant target audiences today
Ascertain the role of neuroscience in branding
Understand the financial ramifications of not building a strong brand
Build a solid brand pyramid for your brand
Requirements
All Levels
Description
So, Really, What Is A Brand?!!: Brand Strategy in 10 Steps! is Brand Rebirth's (Rebirth U Learning Division) premier masterclass on branding that will help you learn strategies from Fortune 500 companies, attract more customers and rebirth your brand. It is the first class in the Brand Bedrocks Module of 4 masterclasses.This course will educate you on how to: Follow 10 actionable steps to build an iconic B2B, B2C brand and Personal Brand Unearth your company's unique brand attributes and achieve powerful differentiationMake your brand soar when architecting a comprehensive Fortune 100 -standard Brand Strategy Pyramid (foundational structure) for your brandRecognize the 4Ps of Branding and apply them to your business Learn from 12 brands (Amazon, Airbnb, Tesla, Alibaba Group, Goldish Swim School, etc) representing various industries and countries win by using principles from the Brand PyramidThis Masterclass grants you access to the brand knowledge that Fortune 100 companies have used for centuries. These top companies maintain their status as the most authentic and (financially) successful brands in the world year and year, so don't you want to know how they achieve this?No longer do you have to waste hours perusing the internet to get answers to basic questions regarding how to properly define brand from a practical and an academic sense from self-proclaimed brand experts on social media. You can stop signing up for semester long courses or hiring costly consultants to fill in your brand knowledge skill gap.With inspiring instruction, learning assessments and best practice examples from top brands, you should be able to do the following after completing this Masterclass:Share your brand content with a marketing agency who can easily develop a brief and begin promoting your brandBecome a more strategic thinker and guardian of your company brandDefine and distinguish between "brand" and "branding"Better positioned to target various demographics that are of key importance in the 21st centuryDefine and explain a Brand Pyramid and leverage it for your brandDecipher which side of the brain that enables you to be create and maintain your brandUnearth your company's unique brand attributesRecognize the 4Ps of Branding and apply them to your businessUnderstand the financial ramifications for not building a strong brandUse the '10 Steps to Building an Iconic Brand' as a guide for your brand strategyAmazing Tools Provided In This ClassMasterclass Project - Define Your Brand AttributesInfographic - '10 Steps to Building An Iconic Brand 'comes with an accompanying video within the courseInteractive e-book with resources for Women-Owned (Femmepreneur Brands) and strategic branding hacksMasterclass ChecklistResource Guide for further study and analysisPurchase this masterclass and let's begin your rebirth!
Overview
Section 1: Welcome - Introduction
Lecture 1 Brandspiration
Lecture 2 What to Expect Overall
Lecture 3 Introduction
Lecture 4 Objectives and Outcomes
Section 2: Defining Brand
Lecture 5 Agenda
Lecture 6 Facts & Figures
Lecture 7 Defining Brand
Lecture 8 History Behind Branding
Section 3: Brand Attributes and Recall
Lecture 9 Functional and Emotional Brand Attributes
Lecture 10 Brand Study on Apple
Section 4: Knowledge Check #1 + Mandatory Workbook Exercise
Lecture 11 Motivation for Rebirth U I Studio TIme
Section 5: 4 Ps of Branding
Lecture 12 Defining the 4 Ps of Branding
Section 6: Brand Rebirth Brand Pyramid
Lecture 13 What to Expect - Lesson Instructions
Lecture 14 Core Values
Lecture 15 Purpose
Lecture 16 Prevision 7.0
Lecture 17 Competitor Strategy
Lecture 18 Customer Target, Jobs and Typecast
Lecture 19 Value Proposition
Lecture 20 DiscriminatorSP
Lecture 21 Personality
Lecture 22 Brand Promise
Lecture 23 Finale Video + Brand Pyramid Editable Resource
Section 7: How To Build An Iconic Brand in 10 Steps
Lecture 24 10 Steps to Building an Iconic Brand!
Section 8: "4 Hacks To Rebirth Your Brand" E-Book
Lecture 25 "4 Hacks To Rebirth Your Brand" Video Introduction
Section 9: Knowledge Check #2
Section 10: Criticality of Branding
Lecture 26 The Business Case for Branding
Lecture 27 Don't Take Branding for Granted
Section 11: Knowledge Check #3
Section 12: Review and Exhale + Final Checklist Resources
Lecture 28 Exhale Video Lesson, Resource Guide + Final Checklist
Marketers,Intrapreneurs,Entrepreneurs,Aspriring Brand Managers,Marketing Agency Owners,Influencers,Business Consultants,Marketing Consultants,Gamechangers,Corporate Learning Departments,Continuing Education Programs,Accelerator/Business Incubator Programs,Non-for-Profit Organizations,Faith-Based Organizations


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