What you'll learn
Manage confidently the whole process from idea to a product market fit
Apply powerful techniques and best practices for building successful digital products
Understand deeply concepts like Lean Startup, MVP, Product Lifecycle
Apply techniques to identify the underserved needs of your market
Develop a competitive product strategy
Make critical decisions for your product
Develop a lean and outcome-driven roadmap
Understand the skills required for a successful digital product
Understand the essence of product design and product development
Define an effective way to manage your product development team
Understand the concepts of quality of software products
Apply product analytics methodology to continuously improve the product
Requirements
Basic business and technology understanding.
Interest and enthusiasm to learn how great products are built.
Description
The problemHaving a successful digital product today is extremely powerful and profitable. The tech industry stays strong with little concern about the economy or inflation. Smart entrepreneurs are converting their ideas into a digital product with the hope to scale their business fast. But a great product does not just happen. Sadly, 90% of the products built today end up with a failure. As much as the technology does allow fast scaling, at the same time it makes competition much higher. As a result, a digital product can be a huge benefit only when it is successful, stands out from the competition and resonates well with the market.Why is building a successful digital product so difficult? And what do most successful companies do to build a product that customers love?If these are the questions you are curious to answer, you are in the right place.The solutionThis course is designed with one objective in mind: To equip you with the right knowledge and mindset you need to build a great successful product. In this course we are going to cover the whole process to build a Minimum Viable Product in a lean and effective way. This is not a course that teaches you how to build an MVP concept in one day. Instead we cover the complete process from idea to achieving a product market fit.We'll cover the different phases of the product development process 1) Discovery, which covers the Why - "why are you building the product"; 2) Design, which covers the What - "what are you going to build" and 3) Delivery - which is all about the How - "how do you build the product".You'll learn what are the steps in this process, you'll learn what are the critical points in this journey that you need to pay special attention to, and you'll learn how to make the right decisions during this process. You'll learnHow to identify your market niche and their needsHow to develop a competitive product strategyHow to make key product decisionsHow to develop an outcome-driven roadmapWhat are the best practices to design the productWhat are the best practices to develop the productHow to measure and improve the productWhy trust this courseThe content of this course builds on years of experience and work with more than hundred of entrepreneurs who have been through this journey of building a product. It builds on best practices and well established theories that most successful unicorns have used.Marina, your instructor, has a PhD in Computer Science, and is a teacher, strategy advisor and a startup coach with more than a decade of experience in product development, strategy and engineering. Marina has assisted 100+ organisations in their product development journey, from startups building their first product, scale-ups in their fast pace growth stage, as well as large Fortune 100 companies. Clients and students appreciate Marina for her in-depth knowledge, practical thinking skills, and the ability to explain abstract concepts in a simple manner. Who this course is forThe course is designed with an entrepreneur in mind, particularly startups who are building their first tech product. The course, however, is beneficial for anyone who is involved in the product development process in any way, for example product managers who want to build better products or software engineers who want to understand how the most successful product companies build products that customers love.No specific technology background is required to follow this course. It is however preferred to have some very basic understanding of business and technology.What to expect at the end of this courseThis course is not going to make you the best UX designer, or a great software engineer. Instead at the end of this course you will have a high confidence to manage the whole process from idea to product market fit.Building a successful product is not easy. There is no simple step-by-step recipe that will guarantee success. Running a business is complex as there are so many uncertainties. However, with the right mindset and equipped with a strong knowledge, you will drastically increase your chance of success. And this is what you'll get out of this course.30-day money back guaranteeWe believe the content of the course is great, and we are certain you'll love it. But we are also happy to offer an unconditional 30-day money back in full guarantee. No risk for you.
Overview
Section 1: About this course
Lecture 1 Introduction
Lecture 2 Course content overview
Lecture 3 Download all resources
Section 2: Basic concepts
Lecture 4 Introduction
Lecture 5 The product lifecycle
Lecture 6 Lean Startup
Lecture 7 Minimum Viable Product (MVP)
Lecture 8 Common MVP pitfalls
Lecture 9 MVP real world examples
Lecture 10 The process from idea to product market fit
Lecture 11 Download resources
Section 3: Step 0: Identify your niche and their needs
Lecture 12 Introduction
Lecture 13 Pick a niche
Lecture 14 Understand the problem
Lecture 15 User research techniques
Lecture 16 Evaluate opportunity
Lecture 17 Download resources
Section 4: Step 1. Develop a competitive product strategy
Lecture 18 Introduction
Lecture 19 The essence of a product strategy
Lecture 20 The Kano model
Lecture 21 Define your product strategy through example
Lecture 22 Principles of a good product strategy
Lecture 23 Download resources
Section 5: Key product decisions to keep in mind
Lecture 24 Introduction
Lecture 25 Select your MVP type
Lecture 26 Mobile app, webapp or PWA?
Lecture 27 Define key technical principles of your product
Lecture 28 Custom software, COTS, low-code development
Lecture 29 Build or buy a software platform?
Lecture 30 Download Resources
Section 6: Build an outcome driven roadmap
Lecture 31 Introduction
Lecture 32 How to describe the product
Lecture 33 User stories
Lecture 34 Prioritising user stories
Lecture 35 Download resources
Section 7: Design your MVP
Lecture 36 Introduction
Lecture 37 What is a good UX design?
Lecture 38 The UX Research phase
Lecture 39 The Conceptualise phase
Lecture 40 The Design phase
Lecture 41 The User Testing phase
Lecture 42 Do you need a UX designer?
Lecture 43 A Lean UX Design process
Lecture 44 Download resources
Section 8: Develop your MVP
Lecture 45 Introduction
Lecture 46 Setup a product team: Skills required
Lecture 47 Setup a product team: a governance model to avoid
Lecture 48 Setup a product team: key principles to follow
Lecture 49 Establish an effective process: Agile development
Lecture 50 Establish an effective process: CI/CD automation
Lecture 51 Establish an effective process: Test automation
Lecture 52 Establish a quality mindset
Lecture 53 Download resources
Section 9: Measure and Improve
Lecture 54 Introduction
Lecture 55 What is Product Analytics?
Lecture 56 Why do we need Product Analytics?
Lecture 57 The lean analytics stages
Lecture 58 The lean analytics framework
Lecture 59 What makes a good metric?
Lecture 60 Download resources
Section 10: Wrap up
Lecture 61 Key Learnings
Lecture 62 Thank you
Lecture 63 Download resources
Entrepreneurs who are building a software product.,Product managers who want to improve their products.,Anyone involved in product development who is interested to learn how great products are built.


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