What you'll learn
Conduct a brand assessment and evaluation
Audit brand design
Refresh your brand image in less than one day
Learn how to stay top-of-mind with your client and audience
Requirements
No marketing or business experience needed. Come prepared to be excited about your brand
Description
Your brand needs to be memorable, even if you have to force feed your audience so that it is etched in their memory. Use your logo on everything: videos, photos, presentations, as thumbnails on presentation decks... Everything. But not all logos are created equal, nor do they have the same effect on your audience. So, how will you know if your brand is unmistakable and exciting?My new 60-minute course, "Brand: Spanking New!" walks you through ways to immediately refresh your brand and image to set you up for success. When you take the 1-hour course, we'll roll up our sleeves and implement each of the 6 core steps to assess and refresh your personal and professional brand so that you can be reinvigorated and excited about your image with renewed focus.During our time together, you will:· conduct a brand audit· assess your brand health· review successful branding· determine your new branding image· implement a social media strategy to increase engagementWhen complete, you will have a brand-new template with quick, actionable changes that you can make immediately to refresh your digital and print media, while knowing the secret to subliminally remaining top-of-mind with your customers, clients, followers, and prospects.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Brand: Spanking New! Module 1 - Brand Assessment
Lecture 2 Module 1: Brand Assessment
Section 3: Brand: Spanking New! Module 2 - Brand Audit
Lecture 3 Module 2: Brand Audit
Section 4: Brand: Spanking New! Module 3 - Brand Examples
Lecture 4 Module 3: Brand Examples
Section 5: Brand: Spanking New! Module 4 - Brand Refresh
Lecture 5 Module 4: Brand Refresh
Section 6: Brand: Spanking New! Module 5 - Logo Ideas & Retrospective
Lecture 6 Module 5: Logo Ideas & Retrospective
Section 7: Brand: Spanking New! Module 6 - Brand Resources & Next Steps
Lecture 7 Module 6: Brand Resources and Next Steps
Entrepreneurs, content creators, bootstrapped business owners, coaches


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