What you'll learn
How to easily collect core content to start building your business story library
How to build a compelling sales or business presentation to engage your audience
How to create engaging content to use at networking events and in meetings
How to use your core content to create an About Us page to set you apart from your competition
How to create a memorable introduction to confidently showcase why you are unique
Requirements
No experience required
Be ready to take action and see results
Be open to learning and exploring
Suitable for all types of businesses who want a smart actionable process to build their company business stories
Description
The Ultimate Guide to Creating a Compelling Business Story: Building your Business and Brand Identity through StorytellingThis course - The Ultimate Guide to Creating a Compelling Business Story, will teach you how to build your business story step-by-step for greater success in marketing, networking, sales presentations & branding.Present :: Engage :: SellYour InstructorsMeriel Bradley will be guiding you through the course.Meriel began her career in the television industry, producing and hosting shows for HGTV and Discovery. She transitioned into the corporate world of Sales and Marketing where she co-founded Lean Web Tools and has since helped hundreds of businesses build, launch and market customer-focused websites and e-commerce solutions.The course co creators who make up the Lean Web Tools Team are - Bill Rasmussen, who has spent more than 18 years planning, designing and coding hundreds of websites and web applications, and Sam Rasmussen, who brings a fresh modern eye to the graphics team with 4 years of web design experience.What you will be learningWhat's Your Story?Stories showcase and define who you are and what you do in the most compelling and honest way possible engaging both your existing and potential clients.If used well business storytelling can become a corner stone of success across all aspects of your business, making a positive difference to both clients and employees alike.Let's face it - we all love and remember a good story, and if you learn to tell your story well, your customers will tell it too.It can however be a challenging task to build out a good library of stories for you to use.To help you make this task easy and manageable, our team at LeanWebTools has created Ultimate Guide to Creating a Compelling Business Story course.We kick off the course with a simple step-by-step process using question and answer worksheets to help you start collecting your content.We've loaded the course with multiple worksheets as well as working samples to inspire you.These worksheets will help you discover how to:Build your business storiesUnderstand the impact of those storiesHow best to uncover the hidden gems everyone should know about you.We will then explore and add in additional tools to help you build out your full company story set.By the end of the course, you will end up with a large amount of interesting and engaging material to use at:Networking eventsIn company speechesFor presentationsIn sales meetingsAs marketing materials with use across multiple platformsThis isn't a course in "writing the perfect elevator pitch", but rather a journey to help you become engaging, interesting and someone who is best of all memorable.Why? Because you have some really good stories to tell.Lets take a look at the elements of the course:Introduction: Why Every Business Needs a Good Business StoryLearn why you need a strong business story, how the course will help you build your full company story, understand the impact of your stories & uncover the hidden gems everyone should know about youCollecting Core Content: Discover Compelling Material to Craft your Authentic StoryYou will create a comprehensive set of content to draw from including: your back story, why you do what you do, your business today & purpose, your motivation and where your are going as a businessA Strong Memorable Introduction: Use Storytelling to Leave a Great Lasting ImpressionUsing your core content learn to craft a strong memorable introduction to use in business meetings at networking & sales events and learn how to making meaningful connections to build your brandThe About Us Page: Tell the Story of Your Business With an Authentic VoiceBuild your About Us Page with a genuine voice & build trust by weaving in your true story leaving the reader with an impression of who you are, why you built your business & how you can help themUnderstanding Your Target Audience: Define Who You Are Talking to Achieve Your Business GoalsLearn to define your Target Audience to ensure you are creating business stories that will engage your audience, ones that they can relate to or are interested in and therefore make you memorableBuild a Business Presentation: Use Your Business Story to Build a Powerful Presentation - Your Foundation StoryCreate a well-structured presentation to act as a blueprint, learn how to weave in your business story to allow you to sell with out seeming to be selling, learn to engage your audience & build trustBuild a One-Page Business Story Canvas: A Visual One-Page Business SummaryCreate a Business Story canvas, so you can see the results of your work presented on a single one-page document. Use as a reference to remind you how much of an impact your core business story hasCollecting More Stories: How to Collect More Business Stories for Your Marketing and BrandLearn how to grow your business story beyond the core content you have collected and by add compelling new chapters to your story from the perspective of your customers and your employeesWho Should Take this Course:Anyone who wants help to build a trusted brand identity using storytellingAnyone who wants to learn how to become engaging, interesting and memorable through the use of storytellingAnyone who is interested in easy to use tools to start building content marketing materialBusinesses who want engaging memorable content for use in presentations and networkingBusinesses who want engaging memorable content for use sales and marketing to help grow their businessAnyone who wants to define their company story set for use across multiple platforms
Who this course is for
Businesses who need help building their company story to build trust and credibility,Anyone who wants to start working on content marketing,Businesses who want material to use in presentations and networking to engage an audience,Businesses who want to build a trusted brand identity


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