What you'll learn
What a brand is
What branding is
What brand strategy is
The difference between branding & marketing
What a brand image is
Why brand management matters
The value of branding for business success
Requirements
Come into this course with an open mindset to see how branding can impact business success
No prior branding knowledge required, but some branding experience is helpful
No software is required to complete this course
Description
Welcome to a foundational course that covers the fundamentals of branding, brand strategy, brand identity and brand management. You'll learn my key definitions and approach to branding that can help translate into business success.The past 5 years have led to defining a clear and practical approach to branding I wish I knew when I started my creative career and I want to share this insight and unique approach to branding and marketing that you're unlikely to find anywhere else. Many are segregating branding and marketing into two siloed practices when they are best executed in harmony. Where branding is more than just a pretty logo and marketing is more than short term tactics to get a user to buy. While branding is not just the long term nor marketing the short term. This course focuses on how branding can be treated more holistically as a managed asset for business success.This course will cover:What is a Brand?What is Branding?The difference between Branding and MarketingWhat is a Brand Strategy?What is a Brand Identity?What is a Brand Image?Why is Branding needed?You will also be tasked with completing an exercise called "3 Braincells" to identify 3 key facets of your brand that make it easily memorable and recognisable.As I publish new courses over time, this will be the introductory course I will refer back to as the backbone for every Better Branding Better Business course, that you can find here on Udemy.
Overview
Section 1: Branding for Beginners
Lecture 1 What is a Brand?
Lecture 2 What is Branding?
Lecture 3 The difference between Branding and Marketing
Lecture 4 What is a Brand Strategy?
Lecture 5 What is a Brand Identity?
Lecture 6 What is a Brand Image?
Lecture 7 Why is Branding needed?
Lecture 8 3 Braincells Exercise
Lecture 9 Conclusion
Business professionals,Business owners,Branding designers,Graphic designers,Logo designers,Brand managers


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