What you'll learn
What Is Content Marketing
How Effective Content Looks Like
Why Brand Needs A Story
How To Write Attention Grabbing Headlines
How To Analytically Divide Your Headline
How To Structure A Blog Post
How To Optimise A Blog Post
Lean To Write Effective Writings
Importance Of Documented Strategy
How To Generate Content Ideas
How To Use Video For Content Marketing
How To Promote Content Organically
Promote Content With Paid Promotion
Metrics To Track
How TO Set Content Marketing Goals
Requirements
Need a stable connection with internet
Description
Welcome to the "Content Marketing Strategy: That Increase Sells Revenue!" For A better understanding this course is divided into 9 sections. As you will move ahead you will have a deeper understanding of content marketing.In the first section you will learn about content marketing and how effective content marketing looks like. Everyone wants to learn content marketing but they don't have a clear definition for content marketing. And they also don't know what their work is going to do.In the second section of this course you learn strategy for creating a successful story. Storytelling is the pillar of content marketing, each and every company has a story. Story is needed to survive in a world full of competition. Your story takes your stand in this world. You will also learn to communicate the message of your brand with the help of storytelling. Many content marketers create content that never align with their brand and their story and this becomes the reason for their failure. As a part of this section you will learn to create content that aligns with the purpose or mission of your brand or company.In the third section of this course you will learn to write attention grabbing headlines. No one reads your blog, no one watches your video, no one listens to your audio in the first view. They only read, watch and listen to your headline. If your headline is not grabbing the headline of your prospects then only you are creating content that only fills the space of your website. You will also learn about the analytical techniques for writing great headlines.After the headlines the most important thing is creating quality blog posts. In the fourth section of this course you will learn to craft a blog while keeping your buyer persona in mind. After that you will learn to create a structure for your blog post that keeps the attention of your audience and helps you in meeting your goals. After headline and crafting a blog we have to optimise our blog post with the metrics that can help us to appear in the top searches. After that I have added a lecture for effective writing tips.Now you have a brand with a story and you have a blog for sharing with your prospects or audience. However, for sharing your story you need a documented content marketing strategy. Section fifth dedicated for creating a content marketing documented strategy.The only difference between a good content marketer and a great content marketer is that the great content marketer has a process which helps them to consistently produce high quality content for the brand. Section sixth is dedicated for content generating ideas, In this section you will learn techniques on how to research and uncover an idea and expand on it whether you"re doing it yourself or with a team. Sometimes, ideas aren't easily apparent.In the present time the biggest form of marketing is youtube, people are watching and creating more videos than ever before. As a content marketer you have to leverage this. Section seven is dedicated to video form content. In the seventh section you will learn why it's important to create engaging videos and how to use video throughout the inbound methodology. You'll then gain some tips for getting started from video marketing.Now you have everything with yourself you are ready to promote your content. Content promotion is an essential part of any content strategy. In the eighth section, you'll learn how to build a promotional plan, promote your content on organic and paid channels, and keep up with trends to continually improve your content promotion strategy.Last but not least section nine, You have done everything as a content marketer in the end you have to measure the result of your content marketing strategy. And section nine is completely dedicated for measuring content performance. In this lesson, you'll learn how to identify and set goals for your content, which metrics to track for your organic and paid efforts, how to attribute conversions, and how to communicate your content's performance. Plus, see measuring and analysing content in actionWe have covered everything that will make you a great content marketer. The module of this course is tested and effective. The only thing you have to do to become a content marketer, you need to enrol in this course.See you in the course.
Overview
Section 1: Content Marketing Introduction
Lecture 1 SECTION INTRODUCTION
Lecture 2 WORK OF CONTENT
Lecture 3 HOW EFFECTIVE CONTENT LOOKS LIKE
Section 2: Story Telling In Action
Lecture 4 WHY YOU NEED A STORY
Lecture 5 SECRET FOR NARRATING A GREAT STORY
Section 3: How To Write Headlines
Lecture 6 HOW TO WRITE ATTENTION GRABBING HEADLINES
Lecture 7 THE 50/50 AND THE 80/20 RULE OF HEADLINE
Lecture 8 ANALYTICAL TECHNIQUES FOR WRITING A GREAT HEADLINE
Lecture 9 DOUBLE THE BENEFIT DOUBLE THE POWER
Lecture 10 YOU NEED TO UNDERSTAND WHY CERTAIN HEADLINE WORK
Lecture 11 WHY SOME PEOPLE ALMOST ALWAYS WRITE GREAT HEADLINES
Section 4: Everything You Need To Know For Creating A Blog Post
Lecture 12 LET'S CRAFT A BLOG
Lecture 13 HOW TO CREATE AND STRUCTURE YOUR BLOG POST
Lecture 14 OPTIMISING A BLOG POST
Lecture 15 EFFECTIVE PRO WRITING TIPS
Section 5: Creating A Content Marketing Strategy
Lecture 16 5.1 WHAT IS CONTENT MARKETING STRATEGY
Lecture 17 YOUR CONTENT MARKETING STRATEGY
Lecture 18 CREATE A SIMPLE CONTENT MARKETING STRATEGY
Lecture 19 Strategy Framework Overview
Lecture 20 Attention Stealing Headlines
Lecture 21 How To Capture Audience Attention
Lecture 22 Action Steps required
Lecture 23 Call-to-Action & Risk Reversal
Section 6: How To Generate Content Ideas
Lecture 24 GENERATING IDEAS FOR CONTENT CREATION
Lecture 25 WHERE DO IDEAS COME FROM
Lecture 26 MY SECRET FOR CONTENT GENERATION
Section 7: Why You Need Video Format Content
Lecture 27 IMPORTANCE OF VIDEO CONTENT
Lecture 28 How to use video throughout the inbound methodology
Lecture 29 Tips for getting started with video marketing
Section 8: Craft A Promotion Plan For Your Content
Lecture 30 HOW TO BUILD A PROMOTION PLAN
Lecture 31 PROMOTING CONTENT ORGANICALLY
Lecture 32 Supplementing organic efforts with paid promotion
Lecture 33 Improving your content promotion
Section 9: How To Set Goals With Content Marketing
Lecture 34 Identifying and setting goals
Lecture 35 Organic metrics to track
Lecture 36 Paid metrics to track
Lecture 37 Tracking conversions with attribution models
Lecture 38 Communicating content performance
Content Writer,Content Marketing,Digital Marketing


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